Company Radar · the atlas of great brands

Behind the brands
that made history.

Brazil's history is also written in brands: decades of business, culture and consumption told through the trademarks that companies filed with INPI.

Each group brings together every legal entity of the same company, curated by TrademarkIQ from the public records. The filing history, the most significant brands and the presence abroad show how each one built and protected its brand universe.

Chapter 01 · Globo

A story told by thousands of brands.

From television to technology, from entertainment to services, Globo has built one of the largest trademark portfolios in Brazil: shows, channels, newspapers, websites and products that have been part of the daily lives of millions of Brazilians for seven decades.

9,453
filings to date
Since: 1951
Peak in: 2011

Read the full analysis of Globo

The companies that shaped generations

Brazil's largest trademark portfolios and how each one was built, as told by the public records.

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Unilever

Brands since 1903

6,833

filings with INPI to date

Landmark brands

Arisco · Cica · Unilever · Kibon

Read the analysis of Unilever

Pão de Açúcar (CBD)

Brands since 1950

5,688

filings with INPI to date

Landmark brands

Extra · Jumbo · Jumbo Extra · Qualitá

Read the analysis of Pão de Açúcar (CBD)

Nestlé

Brands since 1936

5,427

filings with INPI to date

Landmark brands

Nestlé · Garoto · Tostines · Nescau

Read the analysis of Nestlé

Abril

Brands since 1949

5,208

filings with INPI to date

Landmark brands

Capricho · Vip Exame · Quatro Rodas · Super Surf

Read the analysis of Abril

Filings over time

Brands that stand the test of time.

How many trademarks the largest companies filed each year since 1950. Filing volume measures activity at INPI, not the size of the business or the number of registrations granted.