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Dado oficial do INPI

EMBRACE YOUR POWER

Sabia que essa marca já está registrada no Brasil?

Antes de investir em nome, identidade e divulgação, valide risco de colisão e estratégia de registro para não perder tempo nem budget.

Registro de marca em vigor (Madri)Tipo: VerbalEscritório: Brasil

Snapshot rápido

EMBRACE YOUR POWER

ST13

BR500000501760030

Classe

3, 4, 9, 21, 35, 41, 42

Pedido

501760030

Registro

501760030

Andamento no INPI

  1. Depósito25/07/23
  2. Publicação30/04/24
  3. Exame
  4. Deferimento06/03/25
  5. Concessão27/05/25
  6. Vigente25/07/33

Registro concedido em 27/05/2025 e em vigor até 25/07/2033, quando precisa ser renovado.

Proteção válida até:25/07/2033

AlertaMarcas

Deixe seu contato e avisamos você

Acompanhamos as publicações do INPI e avisamos assim que houver movimentação neste processo.

Usamos seus dados apenas para este aviso.

Última movimentação publicada pelo INPI: 01/09/2026. Atualizamos a cada nova RPI, publicada semanalmente.

Diagnóstico de risco e oportunidade

Leitura executiva para decisão de naming, protocolo e monitoramento.

Situação INPI

Registro de marca em vigor (Madri)

Tipo de processo

Pedido e registro

Eventos registrados

6

Atualização mais recente

01/09/2026

Tipo de marca

Verbal

Classes Nice

3, 4, 9, 21, 35, 41, 42

Data de depósito

25/07/2023

Data de registro

27/05/2025

Data de expiração

25/07/2033

Dados completos do processo

Campos estruturados da autoridade responsável e do histórico oficial.

Natureza

Madri Produto/Serviço

Escritório responsável

Brasil

Tipo de titular

NÃO RESIDENTE

Localização do titular

US

Titulares e representantes

Titulares

Avon Products, Inc.

Representantes

Classificação técnica

Classes Nice

Classe 3Classe 4Classe 9Classe 21Classe 35Classe 41Classe 42

Códigos Vienna

Sem códigos Vienna disponíveis.

Produtos e serviços

Classe 3

Non-medicated toilet preparationstoiletriesskin care preparationsskin moisturizersskin tonersbody and beauty care preparationspowders, cleansers, creams and lotions, all for the face, hands and bodyexfoliating scrubs for cosmetic purposescosmetic suntan preparationssunscreen oils and lotionssoapsshower and bath preparationsbath gel, bath oils, bath salts, bath beads, and effervescing bath preparationsbeauty maskstalcum powdernail polishnail polish removerfalse nailsadhesives for cosmetic purposescosmeticseye creameye gelseye lotionseye make-up removereye shadoweye linereyebrow cosmeticsmascaralipsticklip linerlip-glosslip balmmake-up foundationfacial concealerblushertissues impregnated with cosmetic lotionspowdered cosmetic tissuescotton sticks for cosmetic purposescotton wool for cosmetic purposespumice stonepreparations for cleaning, moisturising, colouring and styling the hairshampoos, conditioners, finishing spray, and gels, all for the hairpreparations for cleaning the teethshaving and aftershave preparationsperfumesfragrancestoilet waterscologneroom fragrancesincense sticksdeodorants for human beingsanti-perspirants for personal use (toiletries)essential oils (cosmetic)oils for perfumes and scentspotpourricosmetic kits

Classe 4

Candlesscented and unscented candles, including scented pillar candles, scented tea light candles and scented filled candlesscented candle gift setsscented candles incorporating candle plates and holdersscented candle gift sets incorporating scented candles in glass, wood and metal containers and candle platescandle gardens [candles] incorporating scented candles in glass, wood and metal containers and candle plates together with coloured and white rocks

Classe 9

Downloadable virtual goods, namely, computer programs in relation to perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations and hair care preparationsvirtual goods, namely, cosmetic preparations and beauty preparations for use online and in online virtual worldsdownloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devicesdownloadable software for engaging in social networking and interacting with online communitiesdownloadable software for accessing and streaming multimedia entertainment contentdownloadable software for providing access to an online virtual environmentdownloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environmentsnear field communication tokensdownloadable mobile application software for ordering perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations and hair care preparationsnear field communication tags for interacting with mobile applications to obtain information concerning perfumery, toiletries, cosmetics, make-up, skincare preparations, body care and hair care preparationsnear field communication tags for marketing and authentication of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care and hair care preparationsdownloadable virtual goods, namely, digital media, digital videos, downloadable digital files authenticated by non-fungible tokens (NFTs), and digital art authenticated by non-fungible tokens (NFTs)downloadable digital files authenticated by non-fungible tokens (NFTs) and other application tokens to represent virtual goods, namely, cosmetic preparations and beauty preparations for use online and in online virtual worldsdownloadable digital files authenticated by nonfungible tokens (NFTs) and other application tokens to represent digital media, digital art and digital videos

Classe 21

Hair and make-up brushescosmetic and personal cleaning spongeshousehold or kitchen utensils and containers (not of precious metal or coated therewith)hair make-up and cosmetic brushes, hair combs, nail brushes, body sponges, bath brushes, bath sponges, body scrubbing gloves, body scrubbing puffs, loofahs, sponge bags [fitted], candlesticks and candle holders not of precious metal, candle jars, aroma jars, pots and stands not of precious metal, shaving brush stands, fragrant oil burners, plates for diffusing aromatic oilaromatic oil diffusers, other than reed diffusers, back scratchers, scent sprays (atomizers), perfume atomizers, cosmetic powder compacts, powder compacts (cases), soap dishes, toothbrush holders, tea strainers, cosmetic applicators and accessories, namely face/body brushes, facial sponges, cosmetic bags [fitted], brushes and combs for eyebrows and eyelashes, eyeliner brushes and combs, foam toe separators, foam cosmetic applicators, cosmetic sponges and powder puffsarticles for cleaning purposesglassware, cookware, bakeware, porcelain and earthenware

Classe 35

Retail services connected with the sale of beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and haircare preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, tshirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, travelling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storageretail services provided via the Internet connected with the sale of beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storageretail services via telephone shop at home services and shop at home parties connected with the sale of beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storageonline ordering services connected with the sale of beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storagemail order retail services for beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storageretail services connected with the sale of subscription boxes containing beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storagepresentation of goods namely beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storage, on communication media for retail purposesretail services via catalogues related to beauty and personal care products, cosmetics, fragrances, toiletries, skin care preparations and hair care preparations, clothing, including but not limited to suits, articles of underclothing, athletic clothing, sporting and gymnastic clothing, stockings, shirts, t-shirts, sweatshirts, blouses, trousers, skirts, dresses, fancy dress costumes, jackets, overalls, waistcoats, panty-hose, tights, knitted articles of clothing, scarves, dressing gowns, bath robes, sleeping garments, hats, socks, belts, caps, gloves and aprons, all for wear, jeans, neckwear, swimwear and footwear, including boots, shoes and slippers, jewellery, traveling bags, umbrellas, parasols and walking sticks, tote bags, duffel bags, sports bags, handbags, travel cases, cosmetic cases, dietary supplements, vitamins, liquid supplements, nutritional supplements, nutritional snack bars for use as meal replacements, beverage powder meal replacement mix, topical analgesic preparations, medicated skin care preparations, medicated cosmetics preparations, feminine hygiene products, medicated eye care preparations, all-purpose disinfecting and deodorizing preparations, antibacterial preparations for the hands, body, feet, mouth, medicated foot care preparations, contact lenses preparations, medicated hair care preparations, medicated lip-care preparations, dentifrices, herbal preparations, insect repellent preparations, smart watches, pillow mist, essential oils and diffusers, body and foot massagers and hot water bottles, household and kitchen utensils and kitchen containers, combs and sponges, brushes (except paint brushes), articles for cleaning purposes, kitchenware, bakeware, glassware, dinnerware, cookware, towels, candles and diffusers, tealights and holders, decorative lights, throws, wax melts, mugs, hanging decorations and storage

Classe 41

Virtual reality game services provided on-line from a computer networkentertainment services, namely, providing on-line, non-downloadable virtual perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations and hair care preparations, digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environmentsvirtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devicesentertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposesentertainment services provided in online virtual environmentsentertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment eventsproviding online non-downloadable photographs, videos, or audio recordings and images, authenticated by non-fungible tokens (NFTs)providing online non-downloadable digital artwork and imagesproviding on-line non-downloadable virtual goods, namely, digital art, photographs, videos, audio recordings, online digital artwork and images, and other downloadable digital files authenticated by non-fungible tokens (NFTs)

Classe 42

Providing temporary use of non-downloadable software featuring digital files authenticated by non-fungible tokens (NFTs) and other application tokensproviding temporary use of non-downloadable software featuring collectible images and videos authenticated by non-fungible tokens (NFTs)providing on-line software featuring digital art authenticated by non-fungible tokens (NFTs)providing on-line non-downloadable software featuring digital files authenticated by non-fungible tokens (NFTs) used with blockchain technologyproviding on-line non-downloadable software featuring digital files authenticated by non-fungible tokens (NFTs) used with blockchain technology to represent a collectible itemproviding on-line non-downloadable software featuring digital files authenticated by non-fungible tokens (NFTs) used with blockchain technology for data storage and content access limitation

Publicações

Histórico de despachos e eventos da marca no INPI.

6 publicações encontradas

IPAS270

Deferimento da petição

Protocolo: 850260096988 (03/03/2026) Petição (tipo): Anotação de limitação ou ônus (380.1) Requerente: NATURA & CO LUXEMBOURG HOLDINGS S.À R.L, Procurador: RICCI & ASSOCIADOS PROPRIEDADE INTELECTUAL S/S LTDA Detalhes do despacho:Conforme artigo 136, inciso II da LPI: Em conformidade com o Termo de Quitação e Liberação de Gravames em Registros de Marcas e Patentes no Brasil, assinado em 12 de fevereiro de 2026, pelas Partes Garantidas/Credoras NATURA &CO LUXEMBOURG HOLDINGS S.À R.L., NATURA COSMÉTICOS S.A. e NATURA &CO HOLDING S.A., dá-se quitação para as Partes Devedoras - AVON PRODUCTS, INC. e AVON COSMETICS LIMITED, no que se refere ao Contrato de Garantia Real, datado de 24 de abril de 2024, liberando e desonerando a presente marca, de forma plena, irrevogável e irretratável de quaisquer ônus, gravames, limitações ou garantias constituídas em favor das PARTES GARANTIDAS em decorrência do Contrato de Garantia.

RPI 2904

01/09/2026

IPAS770

Concessão de registro em designação

RPI 2838

27/05/2025

IPAS768

Deferimento de designação

RPI 2826

06/03/2025

IPAS270

Deferimento da petição

Protocolo: 850240392192 (02/08/2024) Petição (tipo): Anotação de limitação ou ônus (380.1) Requerente: NATURA &CO HOLDING S.A. Procurador: TRENCH ROSSI E WATANABE ADVOGADOS ( SP ) Detalhes do despacho:Anotado a seguinte limitação ou ônus no processo de registro de marca: CONTRATO DE GARANTIA REAL, datado de 24 de abril de 2024, entre: AVON PRODUCTS, INC., na qualidade de Controladora Outorgante; AVON INTERNATIONAL OPERATIONS, INC., AVON COSMETICS LIMITED, AVON BEAUTY LIMITED, AVON CAPITAL CORPORATION e MI HOLDINGS, INC., na qualidade de Outorgantes; e NATURA &CO HOLDING S.A., NATURA &CO LUXEMBOURG HOLDINGS S.À R.L. e NATURA COSMÉTICOS S.A., na qualidade de Partes Garantidas.

RPI 2807

22/10/2024

IPAS270

Deferimento da petição

Protocolo: 850240221805 (08/05/2024) Petição (tipo): Nomeação, destituição ou substituição de procurador [em processo de registro] (385.1) Requerente: AVON PRODUCTS, INC. Procurador: RICCI & ASSOCIADOS PROPRIEDADE INTELECTUAL S/S LTDA Detalhes do despacho:Nomeado procurador RICCI & ASSOCIADOS PROPRIEDADE INTELECTUAL S/S LTDA com poderes para representar o titular do processo perante o INPI.

RPI 2788

11/06/2024

IPAS756

Publicação de pedido de registro para oposição (exame formal de designação concluído)

RPI 2782

30/04/2024

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