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Industrial property firm

Play Marcas

2,240 trademarks in the historical portfolio, 158 filed in the last 12 months and clients in 22 states, with acts at the INPI since 1970. Everything on this page comes from acts published by the INPI, with no self-reporting by the firm.
Strongest presence in São Pauloplaymarcas.com.br

The portfolio in figures

2,240

Historical portfolio

since the first filing

158

Last 12 months

78%

Approval, 5 years

1,149 cases decided

22

States served

First filing in 1970-17.7% vs. previous 12 months

Performance reading

TrademarkIQ Score

A six-dimension reading of what INPI acts reveal about this firm. It does not measure reputation, fees or client service.

TrademarkIQ Score

97

out of 100 points

#124in the national ranking
LeadingMid-sized firm

Measured strengths

  • Ampla cobertura nacional e setorial
  • Volume de atividade acima do mercado

Six dimensions

PresencePortfolioDefenceEfficiencyRetentionReach
Market presence95
Portfolio quality80
Portfolio defence72
Technical efficiency65
Client retention94
Market reach96

A taxa de aprovação em processos decididos nos últimos cinco anos é de 77,6%.

Score calculated from acts published by the INPI over the firm’s last five years of activity: filing volume, outcome of decided cases, client continuity and the geographic and sector spread of the portfolio. No data is self-reported.

How the Score is calculated

Reach

Where it operates

Clients by Brazilian state. This is where the portfolio’s owners are based, not where the firm has a physical office.

AC: no clientsAL: no clientsAM: 2 clients (0.1%)AP: no clientsBA: 6 clients (0.4%)CE: no clientsDF: 11 clients (0.8%)ES: 1 clients (0.1%)GO: 27 clients (2%)MA: 1 clients (0.1%)MG: 62 clients (4.6%)MS: 7 clients (0.5%)MT: 17 clients (1.3%)PA: 6 clients (0.4%)PB: 2 clients (0.1%)PE: 3 clients (0.2%)PI: 2 clients (0.1%)PR: 27 clients (2%)RJ: 53 clients (3.9%)RN: 1 clients (0.1%)RO: 2 clients (0.1%)RR: no clientsRS: 8 clients (0.6%)SC: 25 clients (1.8%)SE: 1 clients (0.1%)SP: 1,080 clients (80%)TO: 9 clients (0.7%)
SPSão Paulo1,080
MGMinas Gerais62
RJRio de Janeiro53
PRParaná27
GOGoiás27
SCSanta Catarina25
MTMato Grosso17
DFDistrito Federal11
TOTocantins9
RSRio Grande do Sul8

The list shows the top ten states. The map covers all 22 in which the firm has clients; shading reflects each state’s share, not the absolute number.

Specialisation

Client sectors

Number of clients by main economic activity, according to the Federal Revenue Service (Receita Federal) classification. This is where the firm’s experience is concentrated.

Comércio varejista de artigos do vestuário e acessórios48
Lanchonetes, casas de chá, de sucos e similares33
Restaurantes e similares24
Treinamento em desenvolvimento profissional e gerencial23
Comércio varejista de produtos alimentícios em geral ou especializado em produtos alimentícios não especificados anteriormente16
Comércio varejista de outros produtos não especificados anteriormente16
Corretagem na compra e venda e avaliação de imóveis15
Comércio varejista de cosméticos, produtos de perfumaria e de higiene pessoal14

Portfolio

Clients in the portfolio

The three owners with the most trademarks filed through this firm. Names of individuals are withheld; trademark names are public.

Logotipo da marca AGROCAVE INDUSTRIA E COMERCIO DE PRODUTOS VETERINARIOS LTDA

AGROCAVE INDUSTRIA E COMERCIO DE PRODUTOS VETERINARIOS LTDA

Logotipo da marca SIMUGUIEL COMERCIAL LTDA

SIMUGUIEL COMERCIAL LTDA

Logotipo da marca FAJ NEGÓCIOS IMOBILIÁRIOS LTDA

FAJ NEGÓCIOS IMOBILIÁRIOS LTDA

Industrial Property Gazette

Recent publications

The latest favourable decisions published by the INPI in this firm’s cases.

Logotipo da marca Sofá Charme

Sofá Charme

Concessão de registro

10/13/2026 · RPI 2910 · No. 938858351

Logotipo da marca Agrohistory

Agrohistory

Concessão de registro

10/13/2026 · RPI 2910 · No. 938816942

Logotipo da marca Minha Primeira Farmácia

Minha Primeira Farmácia

Concessão de registro

10/13/2026 · RPI 2910 · No. 938727966

Logotipo da marca Lamh Variedades

Lamh Variedades

Concessão de registro

10/06/2026 · RPI 2909 · No. 938728733

Logotipo da marca Divino Papéis

Divino Papéis

Concessão de registro

10/06/2026 · RPI 2909 · No. 938632051

Logotipo da marca Sentrix

Sentrix

Concessão de registro

10/06/2026 · RPI 2909 · No. 938627740

The full edition of the gazette is available at RPI 2910.

Intelligence Brief · confidential

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All figures on this page derive from acts published by the INPI in the Industrial Property Gazette (RPI) and from the public trademark databases, cross-referenced with the company registry of Brazil’s Federal Revenue Service (Receita Federal). Nothing is self-reported by the firm. Play Marcas is not a partner, client or advertiser of TrademarkIQ, and the presence of this profile is not a referral or recommendation. This content is for information only and does not constitute legal advice.

Third-party names, trademarks and logos are shown to identify companies and give context to public intellectual property information. They belong to their respective owners, and their display does not indicate any affiliation, partnership or endorsement. Source: public INPI records. Corrections: suporte@trademarkiq.com.br. Terms of Use, section 8.1.1.