The best trademark
firms in Brazil

01Market presence

Intensity and continuity of activity at the INPI. It weighs filings, grants, oppositions, appeals, renewals and assignments, because a firm that only files does less work than one that follows the whole proceeding.

02Portfolio quality

Degree of internationalisation and renewal intensity. A renewed trademark is one the client chose to keep alive, and that says more about the firm's work than incoming volume.

03Portfolio defence

How often the firm acts in oppositions and appeals, in proportion to the portfolio it manages. It separates those who protect from those who merely file.

04Technical efficiency

Outcome of proceedings the INPI has already decided. Pending applications are excluded: counting them would reward firms that file a great deal and settle little. Without enough decided volume, the dimension is not scored.

05Client retention

How many clients come back year after year. It is the indicator that best separates a lasting relationship from one-off work.

06Market reach

Geographic and sector spread of the portfolio, and diversity in the size of the clients served.

What each tier means

Elite

The 99th percentile. Firms leading on almost every dimension at once, typically with an international portfolio and decades of records.

Leading

95th percentile. Reference firms, strong on several dimensions if not all.

Strong

85th percentile. Solid and consistent, with at least one dimension clearly above the market.

Established

60th percentile. Established presence and results in line with the market.

Growing

30th percentile. Building up: a portfolio exists, no measured standout yet.

Emerging

Below the 30th percentile. Recent or limited activity, without enough record to stand apart.

Ranking produced by TrademarkIQ® from public industrial property data, covering the last five years of activity. Updated continuously. No firm sponsors or influences this list.