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Industrial property firm

Joypi

1,993 trademarks in the historical portfolio, 171 filed in the last 12 months and clients in 25 states, with acts at the INPI since 2005. Everything on this page comes from acts published by the INPI, with no self-reporting by the firm.
Strongest presence in São Paulojoypi.com.br

The portfolio in figures

1,993

Historical portfolio

since the first filing

171

Last 12 months

83%

Approval, 5 years

1,073 cases decided

25

States served

First filing in 2005-32.9% vs. previous 12 months

Performance reading

TrademarkIQ Score

A six-dimension reading of what INPI acts reveal about this firm. It does not measure reputation, fees or client service.

TrademarkIQ Score

98

out of 100 points

#56in the national ranking
LeadingMid-sized firm

Measured strengths

  • Volume de atividade acima do mercado
  • Elevada retenção de clientes

Six dimensions

PresencePortfolioDefenceEfficiencyRetentionReach
Market presence94
Portfolio quality0
Portfolio defence61
Technical efficiency85
Client retention94
Market reach93

A taxa de aprovação em processos decididos nos últimos cinco anos é de 82,8%.

Score calculated from acts published by the INPI over the firm’s last five years of activity: filing volume, outcome of decided cases, client continuity and the geographic and sector spread of the portfolio. No data is self-reported.

How the Score is calculated

Reach

Where it operates

Clients by Brazilian state. This is where the portfolio’s owners are based, not where the firm has a physical office.

AC: 1 clients (0.2%)AL: 1 clients (0.2%)AM: 2 clients (0.4%)AP: no clientsBA: 6 clients (1.1%)CE: 2 clients (0.4%)DF: 10 clients (1.8%)ES: 7 clients (1.3%)GO: 7 clients (1.3%)MA: 1 clients (0.2%)MG: 26 clients (4.8%)MS: 4 clients (0.7%)MT: 7 clients (1.3%)PA: 1 clients (0.2%)PB: 2 clients (0.4%)PE: 7 clients (1.3%)PI: 3 clients (0.6%)PR: 40 clients (7.4%)RJ: 36 clients (6.6%)RN: no clientsRO: 1 clients (0.2%)RR: 2 clients (0.4%)RS: 73 clients (13%)SC: 31 clients (5.7%)SE: 2 clients (0.4%)SP: 270 clients (50%)TO: 1 clients (0.2%)
SPSão Paulo270
RSRio Grande do Sul73
PRParaná40
RJRio de Janeiro36
SCSanta Catarina31
MGMinas Gerais26
DFDistrito Federal10
MTMato Grosso7
GOGoiás7
PEPernambuco7

The list shows the top ten states. The map covers all 25 in which the firm has clients; shading reflects each state’s share, not the absolute number.

Specialisation

Client sectors

Number of clients by main economic activity, according to the Federal Revenue Service (Receita Federal) classification. This is where the firm’s experience is concentrated.

Treinamento em desenvolvimento profissional e gerencial31
Comércio varejista de artigos do vestuário e acessórios27
Lojas de variedades, exceto lojas de departamentos ou magazines15
Comércio varejista de outros artigos de uso pessoal e doméstico não especificados anteriormente13
Comércio varejista de cosméticos, produtos de perfumaria e de higiene pessoal13
Comércio varejista especializado de equipamentos e suprimentos de informática12
Comércio varejista de outros produtos não especificados anteriormente12
Comércio a varejo de peças e acessórios novos para veículos automotores8

Portfolio

Clients in the portfolio

The three owners with the most trademarks filed through this firm. Names of individuals are withheld; trademark names are public.

Logotipo da marca W R L CURSOS E EVENTOS LTDA

W R L CURSOS E EVENTOS LTDA

Logotipo da marca REI DA ABUNDÂNCIA MENTORIA LTDA

REI DA ABUNDÂNCIA MENTORIA LTDA

Logotipo da marca STRIDER NEGOCIOS DIGITAIS E TREINAMENTOS LTDA

STRIDER NEGOCIOS DIGITAIS E TREINAMENTOS LTDA

International

Global coverage

Countries beyond Brazil where clients of Joypi have filed or designated trademarks.

Global coverage of JoypiCountries where clients of Joypi have filed or designated trademarks: Paraguay, United States, Argentina.
  • Paraguay
  • United States
  • Argentina

Industrial Property Gazette

Recent publications

The latest favourable decisions published by the INPI in this firm’s cases.

Logotipo da marca Praticinova e Hddl

Praticinova e Hddl

Concessão de registro

10/06/2026 · RPI 2909 · No. 938674927

Logotipo da marca Sat Piauí

Sat Piauí

Concessão de registro

10/06/2026 · RPI 2909 · No. 938674897

Logotipo da marca Super Potencial

Super Potencial

Concessão de registro

10/06/2026 · RPI 2909 · No. 931098220

Logotipo da marca Super Potencial

Super Potencial

Concessão de registro

09/29/2026 · RPI 2908 · No. 931050057

Logotipo da marca Super Potencial

Super Potencial

Concessão de registro

09/29/2026 · RPI 2908 · No. 931036860

Logotipo da marca Thlmax

Thlmax

Concessão de registro

09/15/2026 · RPI 2906 · No. 938153773

The full edition of the gazette is available at RPI 2909.

Intelligence Brief · confidential

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All figures on this page derive from acts published by the INPI in the Industrial Property Gazette (RPI) and from the public trademark databases, cross-referenced with the company registry of Brazil’s Federal Revenue Service (Receita Federal). Nothing is self-reported by the firm. Joypi is not a partner, client or advertiser of TrademarkIQ, and the presence of this profile is not a referral or recommendation. This content is for information only and does not constitute legal advice.