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Industrial property firm

Nova Marca

3,571 trademarks in the historical portfolio, 79 filed in the last 12 months and clients in 19 states, with acts at the INPI since 1960. Everything on this page comes from acts published by the INPI, with no self-reporting by the firm.
Strongest presence in São Paulonovamarca.com.br

The portfolio in figures

3,571

Historical portfolio

since the first filing

79

Last 12 months

81%

Approval, 5 years

414 cases decided

19

States served

First filing in 1960-38.8% vs. previous 12 months

Performance reading

TrademarkIQ Score

A six-dimension reading of what INPI acts reveal about this firm. It does not measure reputation, fees or client service.

TrademarkIQ Score

89

out of 100 points

Established leaderMid-sized firm

Measured strengths

  • Volume de atividade acima do mercado
  • Ampla cobertura nacional e setorial

Six dimensions

PresencePortfolioDefenceEfficiencyRetentionReach
Market presence89
Portfolio quality35
Portfolio defence68
Technical efficiency78
Client retention80
Market reach89

Nova Marca atua no mercado brasileiro de marcas. A taxa de aprovação em processos decididos nos últimos cinco anos é de 80,7%.

Score calculated from acts published by the INPI over the firm’s last five years of activity: filing volume, outcome of decided cases, client continuity and the geographic and sector spread of the portfolio. No data is self-reported.

How the Score is calculated

Reach

Where it operates

Clients by Brazilian state. This is where the portfolio’s owners are based, not where the firm has a physical office.

AC: no clientsAL: no clientsAM: 3 clients (0.2%)AP: no clientsBA: 3 clients (0.2%)CE: no clientsDF: 6 clients (0.3%)ES: 1 clients (0.1%)GO: 4 clients (0.2%)MA: 1 clients (0.1%)MG: 56 clients (2.9%)MS: 5 clients (0.3%)MT: 3 clients (0.2%)PA: no clientsPB: 2 clients (0.1%)PE: no clientsPI: 2 clients (0.1%)PR: 9 clients (0.5%)RJ: 5 clients (0.3%)RN: no clientsRO: 3 clients (0.2%)RR: 3 clients (0.2%)RS: 4 clients (0.2%)SC: 4 clients (0.2%)SE: no clientsSP: 1,824 clients (94%)TO: 1 clients (0.1%)
SPSão Paulo1,824
MGMinas Gerais56
PRParaná9
DFDistrito Federal6
MSMato Grosso do Sul5
RJRio de Janeiro5
SCSanta Catarina4
GOGoiás4
RSRio Grande do Sul4
AMAmazonas3

The list shows the top ten states. The map covers all 19 in which the firm has clients; shading reflects each state’s share, not the absolute number.

Specialisation

Client sectors

Number of clients by main economic activity, according to the Federal Revenue Service (Receita Federal) classification. This is where the firm’s experience is concentrated.

Comércio varejista de artigos do vestuário e acessórios80
Restaurantes e similares45
Comércio varejista de outros produtos não especificados anteriormente35
Lanchonetes, casas de chá, de sucos e similares35
Comércio varejista de produtos alimentícios em geral ou especializado em produtos alimentícios não especificados anteriormente24
Comércio varejista especializado de equipamentos e suprimentos de informática20
Atividades de associações de defesa de direitos sociais20
Confecção de peças de vestuário, exceto roupas íntimas e as confeccionadas sob medida18

Portfolio

Clients in the portfolio

The three owners with the most trademarks filed through this firm. Names of individuals are withheld; trademark names are public.

Logotipo da marca FUNDAÇÃO PARQUE TECNOLÓGICO DE SÃO CARLOS

FUNDAÇÃO PARQUE TECNOLÓGICO DE SÃO CARLOS

Logotipo da marca VYDENCE MEDICAL - INDÚSTRIA E COMÉRCIO LTDA.

VYDENCE MEDICAL - INDÚSTRIA E COMÉRCIO LTDA.

Logotipo da marca MAXIBOM ALIMENTOS LTDA

MAXIBOM ALIMENTOS LTDA

International

Global coverage

Countries beyond Brazil where clients of Nova Marca have filed or designated trademarks.

Global coverage of Nova MarcaCountries where clients of Nova Marca have filed or designated trademarks: Paraguay, Argentina, Uruguay, United States, Chile, Cuba, Colombia, Switzerland, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
  • Paraguay
  • Argentina
  • Uruguay
  • United States
  • Chile
  • Cuba
  • Colombia
  • Switzerland
  • Austria
  • Belgium
  • Bulgaria
  • Croatia
See all countries (35)
  • Cyprus
  • Czechia
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Malta
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Slovakia
  • Slovenia
  • Spain
  • Sweden

Industrial Property Gazette

Recent publications

The latest favourable decisions published by the INPI in this firm’s cases.

Logotipo da marca Zucase

Zucase

Concessão de registro

10/06/2026 · RPI 2909 · No. 938648365

Logotipo da marca Scarlate Cicle Cb Bicicletas Brasil

Scarlate Cicle Cb Bicicletas Brasil

Concessão de registro

10/06/2026 · RPI 2909 · No. 938421441

Logotipo da marca Édmais Casa

Édmais Casa

Concessão de registro

09/22/2026 · RPI 2907 · No. 938104403

Logotipo da marca Fathazzi

Fathazzi

Concessão de registro

09/15/2026 · RPI 2906 · No. 937929069

Logotipo da marca Bee Tools

Bee Tools

Concessão de registro

09/08/2026 · RPI 2905 · No. 937984035

Logotipo da marca Machracer

Machracer

Concessão de registro

09/08/2026 · RPI 2905 · No. 937959111

The full edition of the gazette is available at RPI 2909.

Intelligence Brief · confidential

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All figures on this page derive from acts published by the INPI in the Industrial Property Gazette (RPI) and from the public trademark databases, cross-referenced with the company registry of Brazil’s Federal Revenue Service (Receita Federal). Nothing is self-reported by the firm. Nova Marca is not a partner, client or advertiser of TrademarkIQ, and the presence of this profile is not a referral or recommendation. This content is for information only and does not constitute legal advice.