Whirlpool

In 1950, the Brastemp brand received its first registration at INPI and soon the brand's appliances occupied Brazilian kitchens with refrigerators and stoves. Whirlpool, a North American company, joined this path at the end of the 1990s, with beloved local brands. In the laundry room, Brastemp appliances became part of families' weekends.

The registration of Semer in 1973 and Consul in 1977 preceded that of Multibrás in 1983, expanding refrigerators and washing machines in supermarkets and neighborhood stores. Consul brought comfort to the living room and kitchen. Brastemp Way, registered in 2000, and Consulado da Mulher, in 2002, brought the brands closer to everyday life.

In 2016, the registrations of Brastemp Experience and the phrase Sem Dúvida, Brastemp came, reinforcing the brand in consumer choice. The year 2023 had the highest number of company registrations at INPI, with the brand Brastemp é outro mundo. Today, from mornings with coffee in the Consul refrigerator to nights of clean clothes with Brastemp, the brands continue in daily life.