Oi
The story in numbers
1970
First filing
at INPI
2004
Peak year
most filings
1,703
Filings
at INPI, all time
2000s
Most active decade
by peak year
About the company
Who is Oi
Original text in Portuguese
Em 1970, o primeiro pedido de marca da futura Oi chegou ao INPI. A telefonia brasileira se media em linhas fixas e filas de instalação. As marcas regionais vieram: Telemig em 1974, Telerj em 1976, Telemar em 1987 e Brasil Telecom em 1991. Elas estiveram nos orelhões, nas listas telefônicas e nas contas no balcão da farmácia, dando nome ao direito de falar com parentes e amigos longe.
Em 2001, a saudação cotidiana virou marca. A Oi aproximou a empresa do consumidor com o celular no bolso e o telefone fixo em casa. O ano de 2004 foi o auge dessa nova etapa, quando a Oi se espalhava por planos, recargas na banca e no supermercado e campanhas. Em 2006, a Oi TV levou canais por assinatura à sala; em 2015, Oi TV HD e Oi Apps chegaram para acompanhar as novas rotinas de tela e aplicativos.
Em 2021, Oi Soluções chegou para atender empresas. Assim, a Oi foi do poste e do orelhão ao modem na mesa, ao app no celular, ao controle da TV e aos serviços de tecnologia para companhias.
Over time
Trademark filings per year since 1970
How many trademarks Oi filed with INPI each year. The busiest year is shown in gold.
| Year | Filings |
|---|---|
| 1970 | 1 |
| 1972 | 1 |
| 1973 | 2 |
| 1974 | 5 |
| 1975 | 6 |
| 1976 | 7 |
| 1978 | 7 |
| 1979 | 1 |
| 1980 | 5 |
| 1981 | 8 |
| 1982 | 11 |
| 1983 | 5 |
| 1984 | 5 |
| 1985 | 7 |
| 1986 | 10 |
| 1987 | 16 |
| 1988 | 5 |
| 1989 | 20 |
| 1990 | 7 |
| 1991 | 47 |
| 1992 | 45 |
| 1993 | 65 |
| 1994 | 50 |
| 1995 | 31 |
| 1996 | 15 |
| 1997 | 29 |
| 1998 | 64 |
| 1999 | 128 |
| 2000 | 48 |
| 2001 | 54 |
| 2002 | 94 |
| 2003 | 110 |
| 2004 | 186 |
| 2005 | 44 |
| 2006 | 69 |
| 2007 | 45 |
| 2008 | 67 |
| 2009 | 25 |
| 2010 | 19 |
| 2011 | 10 |
| 2012 | 14 |
| 2013 | 1 |
| 2014 | 5 |
| 2015 | 81 |
| 2016 | 14 |
| 2017 | 22 |
| 2018 | 8 |
| 2019 | 10 |
| 2020 | 8 |
| 2021 | 14 |
| 2022 | 131 |
| 2023 | 14 |
| 2024 | 7 |
The brand system
The brands of Oi in orbit
Each dot is a brand. The larger it is, the more applications that name has; the closer to the centre, the older it is. Brands in navy are currently in force.
- Oi, filed in 2001, class 38, 101 applications, in force
- Oi Apps, filed in 2015, class 42, 12 applications, in force
- Telemar, filed in 1987, 10 applications, in force
- Telemig, filed in 1974, 8 applications, in force
- Oi Tv Hd, filed in 2015, class 9, 8 applications, in force
- Oito, filed in 2017, class 38, 8 applications, in force
- Telerj, filed in 1976, 7 applications, in force
- Brasil Telecom, filed in 1991, class 38, 7 applications, in force
- Oi Tv, filed in 2006, class 38, 7 applications, in force
- Oi Soluções, filed in 2021, class 38, 6 applications, in force
- Telemar Corporate, filed in 2000, class 35, 5 applications, in force
- Listas Telefônicas Telemar, filed in 1999, class 35, 4 applications, in force
- Listas Telefônicas Tele Norte Leste, filed in 1999, class 35, 4 applications, in force
- Serviço Longa Distância Telemar, filed in 1999, class 38, 4 applications, in force
- Telemar Listas, filed in 1999, class 35, 4 applications, in force
- Telemar Listas Telefônicas, filed in 1999, class 35, 4 applications, in force
- Telemar Participações, filed in 1999, class 42, 4 applications, in force
- Tele Norte Leste Listas Telefônicas, filed in 1999, class 35, 4 applications, in force
- Oi Como Faz, filed in 2015, class 38, 4 applications, in force
- Oi Controle Livre, filed in 2015, class 35, 4 applications, in force
- Oi Controle Mais, filed in 2015, class 42, 4 applications, in force
- Oi Fm, filed in 2015, class 38, 4 applications, in force
- Oi Play, filed in 2015, class 38, 4 applications, in force
- Oi Pós Livre, filed in 2015, class 35, 4 applications, in force
- Oi Pós Mais, filed in 2015, class 35, 4 applications, in force
- Oi Pré Livre, filed in 2015, class 42, 4 applications, in force
- Oi Pré Mais, filed in 2015, class 38, 4 applications, in force
- Oi Pré Simples, filed in 2015, class 38, 4 applications, in force
- Recarga Fácil da Oi, filed in 2015, class 9, 4 applications, in force
- Video Kids, filed in 2015, class 42, 4 applications, in force
- Oito Co.necta, filed in 2018, class 38, 4 applications, in force
- Oi Fibra X, filed in 2022, class 38, 4 applications, in force
- Oi_x, filed in 2022, class 35, 4 applications, in force
- Joice, filed in 2024, class 42, 4 applications, in force
- Telebahia, filed in 1982, 3 applications, in force
- Tele Norte Leste Listas, filed in 1999, class 38, 3 applications, in force
- Velox, filed in 2000, class 38, 3 applications, in force
- Paggo, filed in 2005, class 36, 3 applications, in force
- Revista Oi, filed in 2006, class 41, 3 applications, in force
- Oi Aplicativo, filed in 2010, class 42, 3 applications, in force
- Oi Smart Cloud, filed in 2012, class 38, 3 applications, in force
- Oi Labs, filed in 2014, class 42, 3 applications, in force
- Oi Acontece, filed in 2015, class 38, 3 applications, in force
- Oi Livre, filed in 2017, class 35, 3 applications, in force
- Oi Tv Livre, filed in 2017, class 35, 3 applications, in force
- Oi Tv Livre Hd, filed in 2017, class 41, 3 applications, in force
- Oi Fibra, filed in 2018, class 35, 3 applications, in force
- Oi_e, filed in 2021, class 38, 3 applications, in force
- Oie, filed in 2021, class 9, 3 applications, in force
- Minha Oi, filed in 2022, class 38, 3 applications, in force
- Telamazon, filed in 1999, 2 applications, in force
- Igflores, filed in 2000, class 39, 2 applications, in force
- T Telemar Corporate, filed in 2000, class 38, 2 applications, in force
- Telemar Data, filed in 2001, class 42, 2 applications, in force
- Brt14.com, filed in 2002, class 38, 2 applications, in force
- Brt Celular, filed in 2002, class 37, 2 applications, in force
- Brtcorp, filed in 2002, class 38, 2 applications, in force
- Brtdata, filed in 2002, class 38, 2 applications, in force
- Brt Serviços de Internet S.a., filed in 2002, class 38, 2 applications, in force
- Brt Stream, filed in 2002, class 38, 2 applications, in force
Oi
Since 2001 · class 38 · in force
Oi Apps
Since 2015 · class 42 · in force
Telemar
Since 1987 · in force
Telemig
Since 1974 · in force
Oi Tv Hd
Since 2015 · class 9 · in force
Oito
Since 2017 · class 38 · in force
Telerj
Since 1976 · in force
Brasil Telecom
Since 1991 · class 38 · in force
Oi Tv
Since 2006 · class 38 · in force
Oi Soluções
Since 2021 · class 38 · in force
Telemar Corporate
Since 2000 · class 35 · in force
Listas Telefônicas Telemar
Since 1999 · class 35 · in force
Representation in Brazil
Who helped write this story
The intellectual property firms that represent the trademarks of Oi before INPI.
Where it operates
Main Nice classes
The segments in which the company files the most trademarks.
The Company Radar groups are assembled by TrademarkIQ's curation team from INPI holders, and trademarks abroad come from the official databases of other offices. Presence in a country means a trademark was filed or designated there, and does not guarantee that protection was granted.
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