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Company Radar

LG Electronics

Trademarks filed with INPI since 1987, with the highest filing volume in 2016, and trademarks filed or designated in countries on every continent. Everything on this page comes from public records, with no self-reporting by the company.
lg.com

The story in numbers

1987

First filing

at INPI

2016

Peak year

most filings

2,328

Filings

at INPI, all time

2010s

Most active decade

by peak year

About the company

Who is LG Electronics

LG Electronics comes from South Korea, bringing electronics and home appliances. In Brazil, it has been gaining ground starting with televisions and refrigerators. In 1987, the company made its first trademark deposit at INPI, marking the beginning of building a portfolio that would be present in the daily lives of families.

The year 2016 recorded the highest activity of deposits by the company here. Names such as CAPTAIN PLAY and PLAY CAT emerged, focused on entertainment, while webOS, deposited in 2013, was already enlivening the screens of Brazilian smart TVs. In kitchens, the ThinQ platform, deposited in 2018, began connecting refrigerators and washing machines, appearing in the routine of the table and daily life.

Starting in 2018, the CLOi family came to life: robots such as CLOi UV-C Bot and CLOi ServeBot, deposited in 2021, bring technology to businesses and service environments. In 2022, ThinQ Care reinforced care in homes. From the kitchen to the living room, LG brands accompany Brazilians in their daily lives.

Over time

Trademark filings per year since 1987

How many trademarks LG Electronics filed with INPI each year. The busiest year is shown in gold.

Trademark filings by LG Electronics per year since 1987Busiest filing year: 2016.1252503755001987: 2 filings1994: 1 filings1997: 2 filings2000: 10 filings2001: 7 filings2002: 9 filings2003: 7 filings2004: 16 filings2005: 36 filings2006: 76 filings2007: 51 filings2008: 27 filings2009: 152 filings2010: 237 filings2011: 121 filings2012: 58 filings2013: 46 filings2014: 91 filings2015: 410 filings2016: 496 filings2017: 37 filings2018: 56 filings2019: 53 filings2020: 52 filings2021: 77 filings2022: 37 filings2023: 23 filings2024: 53 filings2025: 62 filings2026: 23 filings19901995200020052010201520202025
Trademark filings by LG Electronics per year
YearFilings
19872
19941
19972
200010
20017
20029
20037
200416
200536
200676
200751
200827
2009152
2010237
2011121
201258
201346
201491
2015410
2016496
201737
201856
201953
202052
202177
202237
202323
202453
202562
202623

The brand system

The brands of LG Electronics in orbit

Each dot is a brand. The larger it is, the more applications that name has; the closer to the centre, the older it is. Brands in navy are currently in force.

Brand system of LG ElectronicsEach dot is a brand of LG Electronics; the larger the dot, the more applications that name has; the farther from the centre, the more recent the filing, from 2009 to 2023.200020102020Thinq Home · since 2019 · class 35Cloi Servebot · since 2021 · class 10Cloi Guidebot · since 2021 · class 12Egg · since 2014 · class 11Cloi Order · since 2021 · class 12Smartbox · since 2011 · class 42Home Chat · since 2013 · class 9Laundry Crew · since 2023 · class 7Eco Dream · since 2009 · class 9Eco Story · since 2009 · class 9Live Square · since 2009 · class 9Think Eco · since 2009 · class 7Puricare · since 2020 · class 9Life?s Good. · since 2023 · class 7Back Contact · since 2010 · class 39Full Led Slim · since 2010 · class 9It's All Possible · since 2013 · class 7Cordzero · since 2014 · class 7All Home · since 2015 · class 9Twin Wash · since 2015 · class 1115 Sec. Auto Editor · since 2016 · class 1415 Sec. Film Editor · since 2016 · class 915 Sec. Highlight · since 2016 · class 1424/7 Live Screen · since 2016 · class 924/7 Screen · since 2016 · class 143 Mic. · since 2016 · class 93-way Mic · since 2016 · class 143 Way Recording · since 2016 · class 145g Black · since 2016 · class 75g Giga · since 2016 · class 95g Lte 1000 · since 2016 · class 115g White · since 2016 · class 7Always-on Step Display · since 2016 · class 9App. Shortcut · since 2016 · class 14Arts Home Iot · since 2016 · class 14Audio Focus · since 2016 · class 9Auto Home Iot · since 2016 · class 14Com 100 Home Iot · since 2016 · class 7Cosy Home Iot · since 2016 · class 14Coupling Home Iot · since 2016 · class 14Dura-double Glass · since 2016 · class 9Easy Home Iot · since 2016 · class 7Favorite Contact · since 2016 · class 14Finger Home Iot · since 2016 · class 9Finger Id · since 2016 · class 9Fingerprint Id · since 2016 · class 9Gain Controller · since 2016 · class 14Groufie Camera · since 2016 · class 14Groupie · since 2016 · class 7Groupie Cam · since 2016 · class 14Headline Screen · since 2016 · class 14Health Care Caster · since 2016 · class 11Thinq · since 2018 · class 40ThinqCaptain Play · since 2016 · class 9Captain PlayPlay Cat · since 2016 · class 14Play CatCloi · since 2018 · class 11CloiCloi Disinfectbot · since 2021 · class 11Cloi DisinfectbotCloi Uv-c Bot · since 2021 · class 42Cloi Uv-c BotThinq Care · since 2022 · class 9Thinq CareWebos · since 2013 · class 9Webos
  • Thinq, filed in 2018, class 40, 18 applications, in force
  • Captain Play, filed in 2016, class 9, 14 applications, in force
  • Play Cat, filed in 2016, class 14, 14 applications, in force
  • Cloi, filed in 2018, class 11, 10 applications, in force
  • Cloi Disinfectbot, filed in 2021, class 11, 10 applications, in force
  • Cloi Uv-c Bot, filed in 2021, class 42, 10 applications, in force
  • Thinq Care, filed in 2022, class 9, 10 applications, in force
  • Webos, filed in 2013, class 9, 9 applications, in force
  • Thinq Home, filed in 2019, class 35, 9 applications, in force
  • Cloi Servebot, filed in 2021, class 10, 9 applications, in force
  • Cloi Guidebot, filed in 2021, class 12, 8 applications, in force
  • Egg, filed in 2014, class 11, 7 applications, in force
  • Cloi Order, filed in 2021, class 12, 7 applications, in force
  • Smartbox, filed in 2011, class 42, 6 applications, in force
  • Home Chat, filed in 2013, class 9, 6 applications, in force
  • Laundry Crew, filed in 2023, class 7, 6 applications, in force
  • Eco Dream, filed in 2009, class 9, 5 applications, in force
  • Eco Story, filed in 2009, class 9, 5 applications, in force
  • Live Square, filed in 2009, class 9, 5 applications, in force
  • Think Eco, filed in 2009, class 7, 5 applications, in force
  • Puricare, filed in 2020, class 9, 5 applications, in force
  • Life?s Good., filed in 2023, class 7, 5 applications, in force
  • Back Contact, filed in 2010, class 39, 4 applications, in force
  • Full Led Slim, filed in 2010, class 9, 4 applications, in force
  • It's All Possible, filed in 2013, class 7, 4 applications, in force
  • Cordzero, filed in 2014, class 7, 4 applications, in force
  • All Home, filed in 2015, class 9, 4 applications, in force
  • Twin Wash, filed in 2015, class 11, 4 applications, in force
  • 15 Sec. Auto Editor, filed in 2016, class 14, 4 applications, in force
  • 15 Sec. Film Editor, filed in 2016, class 9, 4 applications, in force
  • 15 Sec. Highlight, filed in 2016, class 14, 4 applications, in force
  • 24/7 Live Screen, filed in 2016, class 9, 4 applications, in force
  • 24/7 Screen, filed in 2016, class 14, 4 applications, in force
  • 3 Mic., filed in 2016, class 9, 4 applications, in force
  • 3-way Mic, filed in 2016, class 14, 4 applications, in force
  • 3 Way Recording, filed in 2016, class 14, 4 applications, in force
  • 5g Black, filed in 2016, class 7, 4 applications, in force
  • 5g Giga, filed in 2016, class 9, 4 applications, in force
  • 5g Lte 1000, filed in 2016, class 11, 4 applications, in force
  • 5g White, filed in 2016, class 7, 4 applications, in force
  • Always-on Step Display, filed in 2016, class 9, 4 applications, in force
  • App. Shortcut, filed in 2016, class 14, 4 applications, in force
  • Arts Home Iot, filed in 2016, class 14, 4 applications, in force
  • Audio Focus, filed in 2016, class 9, 4 applications, in force
  • Auto Home Iot, filed in 2016, class 14, 4 applications, in force
  • Com 100 Home Iot, filed in 2016, class 7, 4 applications, in force
  • Cosy Home Iot, filed in 2016, class 14, 4 applications, in force
  • Coupling Home Iot, filed in 2016, class 14, 4 applications, in force
  • Dura-double Glass, filed in 2016, class 9, 4 applications, in force
  • Easy Home Iot, filed in 2016, class 7, 4 applications, in force
  • Favorite Contact, filed in 2016, class 14, 4 applications, in force
  • Finger Home Iot, filed in 2016, class 9, 4 applications, in force
  • Finger Id, filed in 2016, class 9, 4 applications, in force
  • Fingerprint Id, filed in 2016, class 9, 4 applications, in force
  • Gain Controller, filed in 2016, class 14, 4 applications, in force
  • Groufie Camera, filed in 2016, class 14, 4 applications, in force
  • Groupie, filed in 2016, class 7, 4 applications, in force
  • Groupie Cam, filed in 2016, class 14, 4 applications, in force
  • Headline Screen, filed in 2016, class 14, 4 applications, in force
  • Health Care Caster, filed in 2016, class 11, 4 applications, in force
Logotipo da marca Thinq

Thinq

Since 2018 · class 40 · in force

Logotipo da marca Captain Play

Captain Play

Since 2016 · class 9 · in force

Logotipo da marca Play Cat

Play Cat

Since 2016 · class 14 · in force

Logotipo da marca Cloi

Cloi

Since 2018 · class 11 · in force

Logotipo da marca Cloi Disinfectbot

Cloi Disinfectbot

Since 2021 · class 11 · in force

Logotipo da marca Cloi Uv-c Bot

Cloi Uv-c Bot

Since 2021 · class 42 · in force

Logotipo da marca Thinq Care

Thinq Care

Since 2022 · class 9 · in force

Logotipo da marca Webos

Webos

Since 2013 · class 9 · in force

Logotipo da marca Thinq Home

Thinq Home

Since 2019 · class 35 · in force

Logotipo da marca Cloi Servebot

Cloi Servebot

Since 2021 · class 10 · in force

Logotipo da marca Cloi Guidebot

Cloi Guidebot

Since 2021 · class 12 · in force

Logotipo da marca Egg

Egg

Since 2014 · class 11 · in force

International presence

Global coverage

Countries where LG Electronics has trademarks filed or designated, in addition to Brazil.

Global coverage of LG ElectronicsCountries where LG Electronics has trademarks filed or designated: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United States, United Kingdom, Mexico, Canada, Peru, Argentina, Singapore, Malaysia, Philippines, Vietnam, Israel, Chile, Australia, Colombia, New Zealand, India, Switzerland, Trinidad & Tobago, Costa Rica, Paraguay, Morocco, Norway, Indonesia, Sri Lanka, Dominican Republic, Uruguay, Serbia, Oman, Türkiye, North Macedonia, Montenegro, China, Albania, Iran, Russia, Bosnia & Herzegovina, Moldova, Ukraine, Cuba, Thailand, Egypt, Kazakhstan, Kenya, Japan, Syria, Liechtenstein, Monaco, Georgia, Uzbekistan, Algeria, Belarus, San Marino, Iceland, Sudan, Tunisia.
  • Austria
  • Belgium
  • Bulgaria
  • Croatia
  • Cyprus
  • Czechia
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
See all countries
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Malta
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • United States
  • United Kingdom
  • Mexico
  • Canada
  • Peru
  • Argentina
  • Singapore
  • Malaysia
  • Philippines
  • Vietnam
  • Israel
  • Chile
  • Australia
  • Colombia
  • New Zealand
  • India
  • Switzerland
  • Trinidad & Tobago
  • Costa Rica
  • Paraguay
  • Morocco
  • Norway
  • Indonesia
  • Sri Lanka
  • Dominican Republic
  • Uruguay
  • Serbia
  • Oman
  • Türkiye
  • North Macedonia
  • Montenegro
  • China
  • Albania
  • Iran
  • Russia
  • Bosnia & Herzegovina
  • Moldova
  • Ukraine
  • Cuba
  • Thailand
  • Egypt
  • Kazakhstan
  • Kenya
  • Japan
  • Syria
  • Liechtenstein
  • Monaco
  • Georgia
  • Uzbekistan
  • Algeria
  • Belarus
  • San Marino
  • Iceland
  • Sudan
  • Tunisia

Representation in Brazil

Who helped write this story

The intellectual property firms that represent the trademarks of LG Electronics before INPI.

Representation abroad

Attorneys around the world

Some of the firms that represent the trademarks of LG Electronics outside Brazil, according to each country's public records.

  • Cohausz & Florack

    Germany

  • Gorodissky & Partners

    Russia

  • Lutovac & Partneri

    Montenegro

  • Smart & Biggar Lp

    Canada

  • Beliaevs And Partners Daria Dombrovskaia - Beliaeva

    Belarus

  • Ip Consult

    Moldova

  • Plasseraud Ip

    France

  • Sanford T. Colb & Co.

    Israel

Where it operates

Main Nice classes

The segments in which the company files the most trademarks.

Class 9 · Software, electronics and scientific apparatusClass 11 · Lighting, heating and air conditioningClass 7 · Machines and mechanical toolsClass 14 · Jewelry, precious metals and watchesClass 35 · Advertising, business management and retailClass 38 · Telecommunications

The Company Radar groups are assembled by TrademarkIQ's curation team from INPI holders, and trademarks abroad come from the official databases of other offices. Presence in a country means a trademark was filed or designated there, and does not guarantee that protection was granted.

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