The story in numbers
1996
First filing
at INPI
2016
Peak year
most filings
1,413
Filings
at INPI, all time
2010s
Most active decade
by peak year
About the company
Who is Google
In 1996, INPI received the filing of the name NEST, the oldest on the list of trademarks that accompanies Google. Three years later, it was the turn of the name GOOGLE, and the verb "googlar" began to circulate. With an office in Brazil since 2005, the company saw Orkut, a 2004 filing, become the address for conversations in lan houses and colleges.
YouTube, registered in 2006, took over the living room; Android, from 2007, went into everyone's pocket, from touch screens to the simplest devices. In traffic, Waze, filed in 2011, turned drivers into reporters of the road. In 2016, the year of the company's greatest activity at INPI, these brands already had their own routine: open your phone, choose a video, arrive at your destination.
The portfolio went beyond what the user sees: Widevine (2012) handles video protection; DeepMind (2015) works on artificial intelligence; Fanfest (2015) and YouTube Theater (2021) bring YouTube closer to events and shows. NEST, with that 1996 filing, today makes up the connected home line. Each one found its way onto the coffee table, the TV screen, and the app opened when heading out.
Over time
Trademark filings per year since 1996
How many trademarks Google filed with INPI each year. The busiest year is shown in gold.
| Year | Filings |
|---|---|
| 1996 | 2 |
| 1998 | 4 |
| 1999 | 2 |
| 2003 | 1 |
| 2004 | 2 |
| 2005 | 9 |
| 2006 | 14 |
| 2007 | 4 |
| 2008 | 9 |
| 2009 | 9 |
| 2010 | 10 |
| 2011 | 71 |
| 2012 | 36 |
| 2013 | 60 |
| 2014 | 57 |
| 2015 | 120 |
| 2016 | 161 |
| 2017 | 95 |
| 2018 | 116 |
| 2019 | 140 |
| 2020 | 122 |
| 2021 | 47 |
| 2022 | 58 |
| 2023 | 70 |
| 2024 | 56 |
| 2025 | 80 |
| 2026 | 58 |
The brand system
The brands of Google in orbit
Each dot is a brand. The larger it is, the more applications that name has; the closer to the centre, the older it is. Brands in navy are currently in force.
- Google, filed in 1999, class 42, 40 applications, in force
- Youtube, filed in 2006, class 9, 30 applications, in force
- Android, filed in 2007, class 9, 27 applications, in force
- Nest, filed in 1996, 22 applications, in force
- Deepmind, filed in 2015, class 42, 14 applications, in force
- Youtube Theater, filed in 2021, class 9, 14 applications, in force
- Fanfest, filed in 2015, class 25, 11 applications, in force
- Orkut, filed in 2004, class 45, 8 applications, in force
- Waze, filed in 2011, class 9, 8 applications, in force
- Widevine, filed in 2012, class 9, 8 applications, in force
- G Nest, filed in 2019, class 42, 8 applications, in force
- Picasa, filed in 2005, class 9, 7 applications, in force
- Google Play, filed in 2012, class 35, 7 applications, in force
- Daydream, filed in 2016, class 42, 7 applications, in force
- Stadia, filed in 2019, class 38, 7 applications, in force
- Youtube Shorts, filed in 2020, class 38, 7 applications, in force
- Theater, filed in 2021, class 18, 7 applications, in force
- Doubleclick, filed in 1998, class 35, 6 applications, in force
- Chrome, filed in 2011, class 9, 6 applications, in force
- Nexus, filed in 2011, class 9, 6 applications, in force
- Google Duo, filed in 2016, class 9, 6 applications, in force
- Jigsaw, filed in 2016, class 42, 6 applications, in force
- Google Nest, filed in 2019, class 9, 6 applications, in force
- Adwords, filed in 2003, class 35, 5 applications, in force
- Street View, filed in 2009, class 38, 5 applications, in force
- Fitbit, filed in 2011, class 44, 5 applications, in force
- Google Tv, filed in 2012, class 9, 5 applications, in force
- Youtube Fanfest, filed in 2015, class 38, 5 applications, in force
- Alphachess, filed in 2018, class 41, 5 applications, in force
- Alphago, filed in 2018, class 28, 5 applications, in force
- Alphago Zero, filed in 2018, class 16, 5 applications, in force
- Alphashogi, filed in 2018, class 9, 5 applications, in force
- Alphazero, filed in 2018, class 28, 5 applications, in force
- Mandiant, filed in 2013, class 9, 4 applications, in force
- Snapseed, filed in 2013, class 9, 4 applications, in force
- Gpay, filed in 2015, class 9, 4 applications, in force
- Youtube Red, filed in 2015, class 38, 4 applications, in force
- Ara, filed in 2016, class 9, 4 applications, in force
- G+, filed in 2016, class 38, 4 applications, in force
- G Suite, filed in 2016, class 42, 4 applications, in force
- Area 120, filed in 2017, class 41, 4 applications, in force
- Gcp, filed in 2017, class 38, 4 applications, in force
- Neighborly, filed in 2018, class 45, 4 applications, in force
- Google Nest Hub, filed in 2019, class 38, 4 applications, in force
- Google Nest Hub Max, filed in 2019, class 38, 4 applications, in force
- Nest Hub, filed in 2019, class 9, 4 applications, in force
- Nest Hub Max, filed in 2019, class 42, 4 applications, in force
- Nest Aware, filed in 2020, class 35, 4 applications, in force
- Orion, filed in 2020, class 36, 4 applications, in force
- Pointy, filed in 2020, class 36, 4 applications, in force
- Google Orion, filed in 2022, class 36, 4 applications, in force
- Chromium, filed in 2009, class 41, 3 applications, in force
- Nexusone, filed in 2010, class 9, 3 applications, in force
- Chromebook, filed in 2011, class 35, 3 applications, in force
- Chromebox, filed in 2011, class 9, 3 applications, in force
- Google Chrome, filed in 2011, class 9, 3 applications, in force
- Chromebook Pixel, filed in 2013, class 42, 3 applications, in force
- Chromecast, filed in 2013, class 42, 3 applications, in force
- Google Chromebook Pixel, filed in 2013, class 35, 3 applications, in force
- Chromebase, filed in 2014, class 42, 3 applications, in force
Since 1999 · class 42 · in force
Youtube
Since 2006 · class 9 · in force
Android
Since 2007 · class 9 · in force
Nest
Since 1996 · in force
Deepmind
Since 2015 · class 42 · in force
Youtube Theater
Since 2021 · class 9 · in force
Fanfest
Since 2015 · class 25 · in force
Orkut
Since 2004 · class 45 · in force
Waze
Since 2011 · class 9 · in force
Widevine
Since 2012 · class 9 · in force
G Nest
Since 2019 · class 42 · in force
Picasa
Since 2005 · class 9 · in force
International presence
Global coverage
Countries where Google has trademarks filed or designated, in addition to Brazil.
- United States
- United Kingdom
- Canada
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czechia
- Denmark
- Estonia
- Finland
See all countries
- France
- Germany
- Greece
- Hungary
- Ireland
- Italy
- Latvia
- Lithuania
- Luxembourg
- Malta
- Netherlands
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
- Argentina
- Mexico
- Malaysia
- Singapore
- Australia
- Israel
- New Zealand
- Philippines
- Japan
- Switzerland
- South Korea
- Vietnam
- Türkiye
- Iceland
- Russia
- Norway
- India
- China
- Peru
- Colombia
- Paraguay
- Serbia
- Trinidad & Tobago
- Montenegro
- Ukraine
- Sri Lanka
- Thailand
- Jersey
- Uruguay
- Indonesia
- Costa Rica
- Egypt
- Belarus
- Kenya
- United Arab Emirates
- Dominican Republic
- Moldova
- Chile
- Cuba
- Albania
- North Macedonia
- Monaco
- Morocco
- Belize
- Oman
- Bahrain
- Pakistan
- Liechtenstein
- Zambia
- Kyrgyzstan
- Armenia
- Turkmenistan
- Mongolia
- Mozambique
- Namibia
- Iran
- Georgia
- Bosnia & Herzegovina
- Kazakhstan
- North Korea
- Lesotho
- Antigua & Barbuda
- Bhutan
- Sierra Leone
- Eswatini
- Azerbaijan
- Rwanda
- Botswana
- Tajikistan
- Tunisia
- Zimbabwe
- Sint Maarten
- Curaçao
- San Marino
- Liberia
- Ghana
- Uzbekistan
- Algeria
- Caribbean Netherlands
- Madagascar
Representation in Brazil
Who helped write this story
The intellectual property firms that represent the trademarks of Google before INPI.
Representation abroad
Attorneys around the world
Some of the firms that represent the trademarks of Google outside Brazil, according to each country's public records.
Legalmax Central Asia
Kazakhstan
Dmitriy Buyanov Ip Center Skolkovo Llc
Russia
Usk Group Llc
Russia
One Legal Llc
Singapore
Seligsohn Gabrieli & Co.
Israel
Gilbert + Tobin Lawyers
Australia
Lutovac & Partneri
Montenegro
Law Company 'vigolex
Ukraine
Where it operates
Main Nice classes
The segments in which the company files the most trademarks.
The Company Radar groups are assembled by TrademarkIQ's curation team from INPI holders, and trademarks abroad come from the official databases of other offices. Presence in a country means a trademark was filed or designated there, and does not guarantee that protection was granted.
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