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Company Radar

Flora

Trademarks filed with INPI since 1938, with the highest filing volume in 2023, and trademarks filed or designated in countries on every continent. Everything on this page comes from public records, with no self-reporting by the company.
flora.com.br

The story in numbers

1938

First filing

at INPI

2023

Peak year

most filings

1,016

Filings

at INPI, all time

2020s

Most active decade

by peak year

About the company

Who is Flora

Flora's history through its brands began in 1938, with the company's first trademark registration at INPI. In the 1980s came Francis (1981), the perfumed bath soap, and Karina (1982); then came Minuano (1985), which went to the kitchen sink, and Mat Inset (1988), which took over the bedroom in the war against insects.

In the bathroom, OX (1994) and OX Cosméticos (2000) brought care to hair, and Neutrox Hidratação Poderosa Mar e Piscina (2017) accompanied the strands on beach and pool days. At the supermarket, Albany (2000) and Assim (2003) filled the shelves, while Minuano kept on with the everyday dishes.

In 2023, Flora registered the highest number of trademark filings, with the arrival of Vyvedas. From shelves to TV, from bathroom to kitchen, these brands continue in the daily lives of Brazilians with affection and usefulness, in small gestures.

Over time

Trademark filings per year since 1938

How many trademarks Flora filed with INPI each year. The busiest year is shown in gold.

Trademark filings by Flora per year since 1938Busiest filing year: 2023.501001502001938: 1 filings1939: 1 filings1944: 1 filings1947: 1 filings1949: 1 filings1951: 2 filings1958: 1 filings1959: 1 filings1960: 2 filings1963: 1 filings1970: 1 filings1972: 2 filings1976: 2 filings1977: 2 filings1978: 4 filings1979: 1 filings1981: 2 filings1982: 1 filings1983: 1 filings1984: 3 filings1985: 8 filings1986: 3 filings1987: 1 filings1988: 10 filings1989: 2 filings1990: 5 filings1991: 1 filings1992: 1 filings1993: 1 filings1994: 4 filings1995: 4 filings1996: 4 filings1997: 4 filings1998: 10 filings1999: 7 filings2000: 32 filings2001: 10 filings2002: 22 filings2003: 16 filings2004: 28 filings2005: 43 filings2006: 9 filings2007: 22 filings2008: 44 filings2009: 8 filings2010: 13 filings2011: 18 filings2012: 29 filings2013: 4 filings2014: 16 filings2015: 22 filings2016: 29 filings2017: 22 filings2018: 10 filings2019: 37 filings2020: 33 filings2021: 78 filings2022: 76 filings2023: 169 filings2024: 17 filings2025: 96 filings2026: 17 filings194019501960197019801990200020102020
Trademark filings by Flora per year
YearFilings
19381
19391
19441
19471
19491
19512
19581
19591
19602
19631
19701
19722
19762
19772
19784
19791
19812
19821
19831
19843
19858
19863
19871
198810
19892
19905
19911
19921
19931
19944
19954
19964
19974
199810
19997
200032
200110
200222
200316
200428
200543
20069
200722
200844
20098
201013
201118
201229
20134
201416
201522
201629
201722
201810
201937
202033
202178
202276
2023169
202417
202596
202617

The brand system

The brands of Flora in orbit

Each dot is a brand. The larger it is, the more applications that name has; the closer to the centre, the older it is. Brands in navy are currently in force.

Brand system of FloraEach dot is a brand of Flora; the larger the dot, the more applications that name has; the farther from the centre, the more recent the filing, from 1939 to 2023.19301950197019801990200020102020Ox Cosméticos · since 2000 · class 35Neutrox Hidratação Poderosa Mar e Piscina · since 2017 · class 3Neutrox Hidratação Poderosa Urban · since 2021 · class 3Casa Francis · since 2022 · class 35Eureka · since 1939Kolene · since 1990Phytoderm · since 2001 · class 3Brisa · since 2004 · class 3Neutrox S.o.s. · since 2012 · class 3Flora · since 2014 · class 35Neutrox · since 1970Capivida · since 1976Lavarte · since 1988 · class 3Ox Plants · since 1998 · class 3Ox Girl · since 2002 · class 35Mat · since 2007 · class 21Ox Men · since 2008 · class 3Neutrox Clássico · since 2012 · class 3Vyvedas Poder Botânico · since 2023 · class 35Ox Solar · since 2000 · class 3Ox Raízes · since 2002 · class 35No Inset · since 2003 · class 5Vyvedas Nature's Spirit · since 2003 · class 5Fluss · since 2005 · class 3Bio Briz Ecolimpeza · since 2008 · class 21Elle Ella · since 2008 · class 3Protege · since 2008 · class 3Neutrox Sol, Mar e Piscina · since 2012 · class 3Neutrox Cacheados e Relaxados · since 2016 · class 3Francis Hydratta · since 2017 · class 3Neutrox Hidratação Poderosa Aqua · since 2020 · class 3Ox Hialurônico Hidratação Preenchedora Sistema Ox Beleza Duradoura Vegano | Liberado · since 2021 · class 3Anglo · since 1951Savage · since 1972 · class 3Fluss Azul Ativo · since 1985Luva em Gotas · since 1999 · class 3Ox Marrow · since 1999 · class 3Ox Face · since 2000 · class 35Ox Oceano · since 2001 · class 3O.x · since 2002 · class 35Ox Homem · since 2002 · class 3Habitus · since 2003 · class 3Ox Eco · since 2004 · class 35Ox Plants + Plants · since 2006 · class 3Betty Baby · since 2009 · class 3Mallu Baby · since 2009 · class 3Adorada · since 2010 · class 35Apaixonada · since 2010 · class 3Nutre Men · since 2010 · class 3Hydratta Francis · since 2011 · class 3Protege Mais · since 2011 · class 3Casa & Colo · since 2012 · class 3Francis · since 1981 · class 3FrancisAlbany · since 2000 · class 3AlbanyAssim · since 2003 · class 3AssimMinuano · since 1985MinuanoOx · since 1994OxKarina · since 1982KarinaVyvedas · since 2023 · class 35VyvedasMat Inset · since 1988Mat Inset
  • Francis, filed in 1981, class 3, 15 applications, in force
  • Albany, filed in 2000, class 3, 15 applications, in force
  • Assim, filed in 2003, class 3, 10 applications, in force
  • Minuano, filed in 1985, 9 applications, in force
  • Ox, filed in 1994, 9 applications, in force
  • Karina, filed in 1982, 8 applications, in force
  • Vyvedas, filed in 2023, class 35, 8 applications, in force
  • Mat Inset, filed in 1988, 6 applications, in force
  • Ox Cosméticos, filed in 2000, class 35, 6 applications, in force
  • Neutrox Hidratação Poderosa Mar e Piscina, filed in 2017, class 3, 6 applications, in force
  • Neutrox Hidratação Poderosa Urban, filed in 2021, class 3, 6 applications, in force
  • Casa Francis, filed in 2022, class 35, 6 applications, in force
  • Eureka, filed in 1939, 5 applications, in force
  • Kolene, filed in 1990, 5 applications, in force
  • Phytoderm, filed in 2001, class 3, 5 applications, in force
  • Brisa, filed in 2004, class 3, 5 applications, in force
  • Neutrox S.o.s., filed in 2012, class 3, 5 applications, in force
  • Flora, filed in 2014, class 35, 5 applications, in force
  • Neutrox, filed in 1970, 4 applications, in force
  • Capivida, filed in 1976, 4 applications, in force
  • Lavarte, filed in 1988, class 3, 4 applications, in force
  • Ox Plants, filed in 1998, class 3, 4 applications, in force
  • Ox Girl, filed in 2002, class 35, 4 applications, in force
  • Mat, filed in 2007, class 21, 4 applications, in force
  • Ox Men, filed in 2008, class 3, 4 applications, in force
  • Neutrox Clássico, filed in 2012, class 3, 4 applications, in force
  • Vyvedas Poder Botânico, filed in 2023, class 35, 4 applications, in force
  • Ox Solar, filed in 2000, class 3, 3 applications, in force
  • Ox Raízes, filed in 2002, class 35, 3 applications, in force
  • No Inset, filed in 2003, class 5, 3 applications, in force
  • Vyvedas Nature's Spirit, filed in 2003, class 5, 3 applications, in force
  • Fluss, filed in 2005, class 3, 3 applications, in force
  • Bio Briz Ecolimpeza, filed in 2008, class 21, 3 applications, in force
  • Elle Ella, filed in 2008, class 3, 3 applications, in force
  • Protege, filed in 2008, class 3, 3 applications, in force
  • Neutrox Sol, Mar e Piscina, filed in 2012, class 3, 3 applications, in force
  • Neutrox Cacheados e Relaxados, filed in 2016, class 3, 3 applications, in force
  • Francis Hydratta, filed in 2017, class 3, 3 applications, in force
  • Neutrox Hidratação Poderosa Aqua, filed in 2020, class 3, 3 applications, in force
  • Ox Hialurônico Hidratação Preenchedora Sistema Ox Beleza Duradoura Vegano | Liberado, filed in 2021, class 3, 3 applications, in force
  • Anglo, filed in 1951, 2 applications, in force
  • Savage, filed in 1972, class 3, 2 applications, in force
  • Fluss Azul Ativo, filed in 1985, 2 applications, in force
  • Luva em Gotas, filed in 1999, class 3, 2 applications, in force
  • Ox Marrow, filed in 1999, class 3, 2 applications, in force
  • Ox Face, filed in 2000, class 35, 2 applications, in force
  • Ox Oceano, filed in 2001, class 3, 2 applications, in force
  • O.x, filed in 2002, class 35, 2 applications, in force
  • Ox Homem, filed in 2002, class 3, 2 applications, in force
  • Habitus, filed in 2003, class 3, 2 applications, in force
  • Ox Eco, filed in 2004, class 35, 2 applications, in force
  • Ox Plants + Plants, filed in 2006, class 3, 2 applications, in force
  • Betty Baby, filed in 2009, class 3, 2 applications, in force
  • Mallu Baby, filed in 2009, class 3, 2 applications, in force
  • Adorada, filed in 2010, class 35, 2 applications, in force
  • Apaixonada, filed in 2010, class 3, 2 applications, in force
  • Nutre Men, filed in 2010, class 3, 2 applications, in force
  • Hydratta Francis, filed in 2011, class 3, 2 applications, in force
  • Protege Mais, filed in 2011, class 3, 2 applications, in force
  • Casa & Colo, filed in 2012, class 3, 2 applications, in force
Logotipo da marca Francis

Francis

Since 1981 · class 3 · in force

Logotipo da marca Albany

Albany

Since 2000 · class 3 · in force

Logotipo da marca Assim

Assim

Since 2003 · class 3 · in force

Logotipo da marca Minuano

Minuano

Since 1985 · in force

Logotipo da marca Ox

Ox

Since 1994 · in force

Logotipo da marca Karina

Karina

Since 1982 · in force

Logotipo da marca Vyvedas

Vyvedas

Since 2023 · class 35 · in force

Logotipo da marca Mat Inset

Mat Inset

Since 1988 · in force

Logotipo da marca Ox Cosméticos

Ox Cosméticos

Since 2000 · class 35 · in force

Logotipo da marca Neutrox Hidratação Poderosa Mar e Piscina

Neutrox Hidratação Poderosa Mar e Piscina

Since 2017 · class 3 · in force

Logotipo da marca Neutrox Hidratação Poderosa Urban

Neutrox Hidratação Poderosa Urban

Since 2021 · class 3 · in force

Logotipo da marca Casa Francis

Casa Francis

Since 2022 · class 35 · in force

International presence

Global coverage

Countries where Flora has trademarks filed or designated, in addition to Brazil.

Global coverage of FloraCountries where Flora has trademarks filed or designated: Uruguay, Paraguay, United States.
  • Uruguay
  • Paraguay
  • United States

Representation in Brazil

Who helped write this story

The intellectual property firms that represent the trademarks of Flora before INPI.

Where it operates

Main Nice classes

The segments in which the company files the most trademarks.

Class 3 · Cosmetics, perfumes and cleaning productsClass 35 · Advertising, business management and retailClass 5 · Pharmaceutical and veterinary productsClass 21 · Household utensils, crockery and glasswareClass 41 · Education, entertainment and eventsClass 16 · Paper, cardboard and printed matter

The Company Radar groups are assembled by TrademarkIQ's curation team from INPI holders, and trademarks abroad come from the official databases of other offices. Presence in a country means a trademark was filed or designated there, and does not guarantee that protection was granted.

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