FIFA

FIFA was born in 1904, in Paris, has its headquarters in Switzerland and, long before filing trademarks in Brazil, was already brightening fans' Sundays through the voices of radio and, later, TV. In 1978, the year it made its first filing in the country, the World Cup was a sure presence at home, at work and at the newsstand. The trademark FIFA WORLD CUP reached INPI in 1983 and FIFA in 1995, accompanying the sale of sports gear, videos and jerseys.

In the 2000s, the names of the editions became part of the popular calendar: 2002 KOREA JAPAN, filed in 1999, GERMANY 2006, WORLD CUP 2010, and later BRASIL 2014 and 2014 Brazil, safeguarded from 2004 and 2010. In 2012, the entity's most active year, FULECO entered the scene. The armadillo ball was printed on stickers, cups, balls and figurines, and the Cup became bar talk, supermarket line chatter and street party fun.

Trademarks like FIFA BEACH SOCCER WORLD CUP, filed in 2005, show how the entity found a playing field on Brazilian beaches. In 2024, with BRAZIL 2027, FIFA once again pointed to the country, now for the Women's World Cup. Each of these trademarks marks a moment when FIFA called on Brazilians to cheer, even before the opening whistle.