Coppel
The story in numbers
2007
First filing
at INPI
2016
Peak year
most filings
1,659
Filings
at INPI, all time
2010s
Most active decade
by peak year
About the company
Who is Coppel
Original text in Portuguese
Fundada no México em 1941, a Coppel construiu sua história vendendo móveis, eletrodomésticos e roupa a prestações, perto das famílias. No Brasil, o primeiro depósito de marca da empresa chegou ao INPI em 2007, abrindo um capítulo de nomes pensados para a casa inteira.
Em 2016, a carteira ganhou força com linhas que atenderam lares inteiros. NEVOX e ZUUM falavam de eletrônicos para a sala e o escritório. BABY COLORS e GIRLS ATTITUDE pensavam nos quartos infantis. MAMA BELLA, REFILL, RIO BEACH e NECTAR completaram o cenário, com itens de cozinha e lazer para o preparo das refeições e o descanso.
São nomes que mostram o jeito da casa: variedade de categorias, da compra de um aparelho à decoração de um quarto, e a ideia de que o crediário pode caber no orçamento da família.
Over time
Trademark filings per year since 2007
How many trademarks Coppel filed with INPI each year. The busiest year is shown in gold.
| Year | Filings |
|---|---|
| 2007 | 12 |
| 2009 | 27 |
| 2010 | 21 |
| 2011 | 2 |
| 2012 | 125 |
| 2013 | 27 |
| 2014 | 19 |
| 2015 | 355 |
| 2016 | 1061 |
| 2017 | 10 |
The brand system
The brands of Coppel in orbit
Each dot is a brand. The larger it is, the more applications that name has; the closer to the centre, the older it is. Brands in navy are currently in force.
- Grafito, filed in 2012, class 18, 44 applications, in force
- Baby Colors, filed in 2013, class 18, 20 applications, in force
- Girls Attitude, filed in 2012, class 26, 18 applications, in force
- Nevox, filed in 2013, class 18, 17 applications, in force
- Zuum, filed in 2013, class 18, 17 applications, in force
- Refill, filed in 2012, class 26, 16 applications, in force
- Urbant Star, filed in 2012, class 25, 16 applications, in force
- Mama Bella, filed in 2012, class 18, 14 applications, in force
- Nectar, filed in 2012, class 26, 13 applications, in force
- Rio Beach, filed in 2012, class 18, 13 applications, in force
- Spiral, filed in 2012, class 26, 12 applications, in force
- Beauty Secret, filed in 2013, class 25, 12 applications, in force
- Coppel, filed in 2007, class 35, 9 applications, in force
- Grafito Baby, filed in 2012, class 3, 9 applications, in force
- Grafito Boys, filed in 2012, class 3, 9 applications, in force
- Grafito Girls, filed in 2012, class 3, 9 applications, in force
- Sahara Woman, filed in 2013, class 25, 8 applications, in force
- Porto Sur, filed in 2013, class 25, 5 applications, in force
- Club de Proteccion En Coppel, filed in 2014, class 39, 5 applications, in force
- East River, filed in 2013, class 25, 4 applications, in force
- Rio Beach Surflovers, filed in 2013, class 18, 2 applications, in force
- Dinero Ya!, filed in 2014, class 35, 2 applications, in force
- Dinheiro Já!, filed in 2014, class 35, 2 applications, in force
- Thinner, filed in 2009, class 26, 60 applications, no longer in force
- Thinner Your Best Self, filed in 2015, class 30, 60 applications, no longer in force
- Sahara, filed in 2015, class 4, 48 applications, no longer in force
- Nexport, filed in 2016, class 9, 37 applications, no longer in force
- Lêmon Styling, filed in 2016, class 21, 34 applications, no longer in force
- Up & Down Girls, filed in 2012, class 3, 28 applications, no longer in force
- Up & Down, filed in 2012, class 3, 26 applications, no longer in force
- Baby Colors Un Pequeño Gran Mundo, filed in 2016, class 12, 26 applications, no longer in force
- 18 Forever Making History, filed in 2015, class 3, 25 applications, no longer in force
- Aspix, filed in 2016, class 11, 21 applications, no longer in force
- Coppel Digital, filed in 2016, class 36, 21 applications, no longer in force
- Refill Est. 1967 New York, filed in 2016, class 30, 21 applications, no longer in force
- Rio Beach Life Lovers, filed in 2016, class 28, 18 applications, no longer in force
- Up & Down Wear It, Love It, filed in 2016, class 36, 18 applications, no longer in force
- Ws, filed in 2016, class 25, 18 applications, no longer in force
- Ws Collection, filed in 2016, class 18, 18 applications, no longer in force
- Lemon, filed in 2015, class 3, 16 applications, no longer in force
- Anatomic, filed in 2016, class 8, 16 applications, no longer in force
- Blob, filed in 2016, class 20, 16 applications, no longer in force
- Lêmon, filed in 2016, class 25, 16 applications, no longer in force
- Starhaus Holidays, filed in 2016, class 21, 16 applications, no longer in force
- Sportline, filed in 2015, class 24, 15 applications, no longer in force
- G Grafito, filed in 2016, class 25, 15 applications, no longer in force
- Lêmon Cosmetics, filed in 2016, class 8, 15 applications, no longer in force
- Startravel, filed in 2016, class 19, 14 applications, no longer in force
- Lemon Cosméticos, filed in 2015, class 8, 13 applications, no longer in force
- Clube de Proteção, filed in 2016, class 37, 13 applications, no longer in force
- Clube de Proteção Familiar, filed in 2016, class 36, 13 applications, no longer in force
- 18 Forever, filed in 2013, class 25, 12 applications, no longer in force
- Clube de Proteção Lojas Coppel, filed in 2014, class 36, 12 applications, no longer in force
- 18 Forever Sport, filed in 2015, class 25, 12 applications, no longer in force
- Wall Street, filed in 2015, class 14, 12 applications, no longer in force
- C.digital, filed in 2016, class 35, 12 applications, no longer in force
- Procook, filed in 2016, class 7, 12 applications, no longer in force
- Proteção Familiar, filed in 2016, class 39, 12 applications, no longer in force
- Proteção Familiar Lojas Coppel, filed in 2016, class 36, 12 applications, no longer in force
- Ekoflex, filed in 2015, class 9, 11 applications, no longer in force
Grafito
Since 2012 · class 18 · in force
Baby Colors
Since 2013 · class 18 · in force
Girls Attitude
Since 2012 · class 26 · in force
Nevox
Since 2013 · class 18 · in force
Zuum
Since 2013 · class 18 · in force
Refill
Since 2012 · class 26 · in force
Urbant Star
Since 2012 · class 25 · in force
Mama Bella
Since 2012 · class 18 · in force
Nectar
Since 2012 · class 26 · in force
Rio Beach
Since 2012 · class 18 · in force
Spiral
Since 2012 · class 26 · in force
Beauty Secret
Since 2013 · class 25 · in force
International presence
Global coverage
Countries where Coppel has trademarks filed or designated, in addition to Brazil.
- Mexico
- Paraguay
- Peru
- Argentina
- United States
- Colombia
- Costa Rica
- Chile
- Uruguay
- Dominican Republic
- Cuba
- Belize
See all countries
- Canada
Representation in Brazil
Who helped write this story
The intellectual property firms that represent the trademarks of Coppel before INPI.
Representation abroad
Attorneys around the world
Some of the firms that represent the trademarks of Coppel outside Brazil, according to each country's public records.
Morgan & Morgan Trust Corporation (belize)
Belize
Morgan & Morgan
Belize
Georgina Esteva Wurts
Mexico
Hugo Teodoro Berkemeyer
Paraguay
Briseyda Cabrera Murillo
Mexico
Gonzalo Fernandez
Uruguay
Gonzalo Fernandez Secco
Uruguay
Marta L. Berkemeyer Rodriguez
Paraguay
Where it operates
Main Nice classes
The segments in which the company files the most trademarks.
The Company Radar groups are assembled by TrademarkIQ's curation team from INPI holders, and trademarks abroad come from the official databases of other offices. Presence in a country means a trademark was filed or designated there, and does not guarantee that protection was granted.
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