Avon

In 1951, Avon, born in the United States, made its first trademark deposit at INPI; seven years later, the name AVON was registered. The Brazilian operation began in 1959, with saleswomen who carried perfume and lipstick door to door. The colorful catalog soon became a presence in neighborhoods, and 2001 was the year the company registered the most trademarks at the agency, at a pace that matched this history.

In the following years, the brands entered everyday life: CHARISMA, from 1967, and WILD COUNTRY, from 1986, were the scent of dates; AVON PRIMAVERA, from 1990, and AVON COLOR TREND, from 1997, expanded the makeup and fragrance line.

At the turn of the century, the sales force was already part of the country. In 2003, ANEW and MARK.AVON arrived for skin care and lipstick; then TINY TILLIA (2010), MARK. (2015) and LIIV AVON (2018) brought new generations. Today, the brand appears in the mirror, in the makeup bag and in the conversation with the saleswoman, between one visit and the next.