Apple
The story in numbers
1970
First filing
at INPI
2015
Peak year
most filings
1,750
Filings
at INPI, all time
2010s
Most active decade
by peak year
About the company
Who is Apple
Apple came from California and built its path in Brazil. The first trademark filing at INPI was in 1970, and the Apple brand was registered in 1979. Its computers arrived later, and the apple logo appeared in schools, offices, and homes, inviting daily use.
In 2015, the company filed the largest number of trademark applications in the country. The iPhone, filed in 2007, became a companion on tables and in bags; the iPad, from 2010, brought magazines and movies into the living room. The iCloud from 2008 stores photos; the Siri from 2012 helps in traffic; the Face ID from 2013 unlocks the device; the Apple Watch from 2014 tracks workouts; the AirTag from 2019 finds keys.
The phrase Think Different, registered in 1999, stayed in the collective memory. At the newsstand, the tablet shows covers; at the pharmacy, the watch reminds you of appointments; at the supermarket, the purchase is made with a tap. Apple's brands are part of everyday life, without making a fuss.
Over time
Trademark filings per year since 1970
How many trademarks Apple filed with INPI each year. The busiest year is shown in gold.
| Year | Filings |
|---|---|
| 1970 | 2 |
| 1979 | 1 |
| 1980 | 2 |
| 1982 | 3 |
| 1983 | 9 |
| 1984 | 3 |
| 1986 | 1 |
| 1987 | 1 |
| 1989 | 2 |
| 1990 | 9 |
| 1992 | 6 |
| 1993 | 28 |
| 1994 | 14 |
| 1995 | 6 |
| 1996 | 5 |
| 1997 | 1 |
| 1998 | 2 |
| 1999 | 8 |
| 2000 | 9 |
| 2001 | 11 |
| 2002 | 35 |
| 2003 | 16 |
| 2004 | 12 |
| 2005 | 13 |
| 2006 | 34 |
| 2007 | 44 |
| 2008 | 48 |
| 2009 | 10 |
| 2010 | 60 |
| 2011 | 70 |
| 2012 | 69 |
| 2013 | 62 |
| 2014 | 98 |
| 2015 | 165 |
| 2016 | 91 |
| 2017 | 88 |
| 2018 | 115 |
| 2019 | 125 |
| 2020 | 94 |
| 2021 | 108 |
| 2022 | 61 |
| 2023 | 99 |
| 2024 | 48 |
| 2025 | 53 |
| 2026 | 9 |
The brand system
The brands of Apple in orbit
Each dot is a brand. The larger it is, the more applications that name has; the closer to the centre, the older it is. Brands in navy are currently in force.
- Apple, filed in 1979, 24 applications, in force
- Icloud, filed in 2008, class 9, 19 applications, in force
- Siri, filed in 2012, class 39, 17 applications, in force
- Watch, filed in 2014, class 9, 15 applications, in force
- Iphone, filed in 2007, class 16, 14 applications, in force
- Airtag, filed in 2019, class 9, 13 applications, in force
- Think Different, filed in 1999, class 9, 11 applications, in force
- Ipad, filed in 2010, class 41, 11 applications, in force
- Face Id, filed in 2013, class 9, 11 applications, in force
- Apple Watch, filed in 2014, class 14, 11 applications, in force
- Tv, filed in 2007, class 9, 10 applications, in force
- Music, filed in 2015, class 41, 10 applications, in force
- App Clip, filed in 2020, class 9, 10 applications, in force
- Mobile Me, filed in 2006, class 41, 9 applications, in force
- Icloud+, filed in 2021, class 35, 8 applications, in force
- Itunes, filed in 2001, class 9, 7 applications, in force
- Apple Music, filed in 2008, class 41, 7 applications, in force
- Ibeacon, filed in 2013, class 9, 7 applications, in force
- Airpower, filed in 2017, class 9, 7 applications, in force
- Apple Vision, filed in 2023, class 41, 7 applications, in force
- Genius Bar, filed in 2007, class 37, 6 applications, in force
- Airdrop, filed in 2011, class 42, 6 applications, in force
- Carplay, filed in 2013, class 42, 6 applications, in force
- Apple Carplay, filed in 2014, class 9, 6 applications, in force
- Shareplay, filed in 2014, class 41, 6 applications, in force
- Apple Notícias, filed in 2015, class 38, 6 applications, in force
- Works With Apple Homekit, filed in 2015, class 11, 6 applications, in force
- Carekit, filed in 2016, class 41, 6 applications, in force
- Mac, filed in 1998, 5 applications, in force
- Imusic, filed in 2000, class 41, 5 applications, in force
- Shazam, filed in 2002, class 41, 5 applications, in force
- Aperture, filed in 2005, class 9, 5 applications, in force
- Magsafe, filed in 2006, class 9, 5 applications, in force
- Vingle, filed in 2006, class 9, 5 applications, in force
- Wi-fi Planet, filed in 2008, class 38, 5 applications, in force
- Facetime, filed in 2010, class 9, 5 applications, in force
- Apple Pay, filed in 2014, class 38, 5 applications, in force
- Pay, filed in 2014, class 36, 5 applications, in force
- Airpods, filed in 2015, class 9, 5 applications, in force
- Today At Apple, filed in 2016, class 37, 5 applications, in force
- Animoji, filed in 2017, class 28, 5 applications, in force
- Beddit, filed in 2017, class 9, 5 applications, in force
- Clips, filed in 2017, class 9, 5 applications, in force
- Homepod, filed in 2017, class 42, 5 applications, in force
- S Shazam, filed in 2018, class 9, 5 applications, in force
- Power For Impact, filed in 2019, class 42, 5 applications, in force
- Works With Apple Carplay, filed in 2019, class 12, 5 applications, in force
- Apple Vision Pro, filed in 2023, class 9, 5 applications, in force
- Carbon Neutral, filed in 2023, class 14, 5 applications, in force
- Macintosh, filed in 1984, 4 applications, in force
- Isight, filed in 2003, class 9, 4 applications, in force
- Itunes Store, filed in 2007, class 35, 4 applications, in force
- Macbook Air, filed in 2007, class 16, 4 applications, in force
- Mainstage, filed in 2007, class 9, 4 applications, in force
- Apple Store, filed in 2008, class 42, 4 applications, in force
- App Store, filed in 2008, class 38, 4 applications, in force
- 280, filed in 2010, class 9, 4 applications, in force
- Iad, filed in 2010, class 42, 4 applications, in force
- Places, filed in 2011, class 45, 4 applications, in force
- Earpods, filed in 2012, class 9, 4 applications, in force
Apple
Since 1979 · in force
Icloud
Since 2008 · class 9 · in force
Siri
Since 2012 · class 39 · in force
Watch
Since 2014 · class 9 · in force
Iphone
Since 2007 · class 16 · in force
Airtag
Since 2019 · class 9 · in force
Think Different
Since 1999 · class 9 · in force
Ipad
Since 2010 · class 41 · in force
Face Id
Since 2013 · class 9 · in force
Apple Watch
Since 2014 · class 14 · in force
Tv
Since 2007 · class 9 · in force
Music
Since 2015 · class 41 · in force
International presence
Global coverage
Countries where Apple has trademarks filed or designated, in addition to Brazil.
- Argentina
- Singapore
- United Kingdom
- Canada
- Israel
- New Zealand
- United States
- Malaysia
- Norway
- Mexico
- Iceland
- Philippines
See all countries
- Cuba
- Peru
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czechia
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Ireland
- Italy
- Latvia
- Lithuania
- Luxembourg
- Malta
- Netherlands
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
- Colombia
- Switzerland
- Vietnam
- Thailand
- Australia
- China
- Ukraine
- Egypt
- Chile
- Morocco
- Monaco
- Paraguay
- Serbia
- Iran
- Georgia
- Belarus
- Oman
- North Macedonia
- Bahrain
- Albania
- Türkiye
- Kenya
- Turkmenistan
- Montenegro
- Kazakhstan
- Indonesia
- Tunisia
- Zambia
- Azerbaijan
- Ghana
- Moldova
- Uzbekistan
- Cambodia
- South Korea
- Japan
- Mongolia
- Namibia
- Botswana
- Bhutan
- Mozambique
- Bosnia & Herzegovina
- Sudan
- Kyrgyzstan
- Sierra Leone
- Russia
- Antigua & Barbuda
- Armenia
- Caribbean Netherlands
- Lesotho
- San Marino
- Eswatini
- São Tomé & Príncipe
- Algeria
- Sint Maarten
- Curaçao
- Rwanda
- Liberia
- India
- Trinidad & Tobago
- Tajikistan
- Brunei
- Zimbabwe
- Madagascar
- Gambia
- Laos
- North Korea
- Liechtenstein
- Uruguay
- Malawi
- Samoa
- Costa Rica
- Syria
- Belize
- Dominican Republic
- Sri Lanka
- Afghanistan
- United Arab Emirates
- Pakistan
- Cape Verde
- Jersey
- Guernsey
- Jamaica
- Mauritius
- Qatar
- Grenada
Representation in Brazil
Who helped write this story
The intellectual property firms that represent the trademarks of Apple before INPI.
Representation abroad
Attorneys around the world
Some of the firms that represent the trademarks of Apple outside Brazil, according to each country's public records.
Baker & Mckenzie
Spain
Lutovac & Partneri
Montenegro
Gorodissky & Partners
Russia
Dmitriy Buyanov Ip Center Skolkovo Llc
Russia
Wong & Leow Llc
Singapore
Point Of Law Llc Sanasar Gevorgyan
Armenia
Law Company 'vigolex
Ukraine
Arbis Law Firm Limited Liability Partnership
Kazakhstan
Where it operates
Main Nice classes
The segments in which the company files the most trademarks.
The Company Radar groups are assembled by TrademarkIQ's curation team from INPI holders, and trademarks abroad come from the official databases of other offices. Presence in a country means a trademark was filed or designated there, and does not guarantee that protection was granted.
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