Ambev

Ambev's trajectory originates from the old breweries of the 19th century, and the first trademark registration in this history dates to 1928, with names that already supplied bars. Antarctica, registered in 1943, gained space on market shelves. Brahma, with a registration in 1978, established itself on family tables. Brahma Chopp, in 1982, brought a new experience, taking the product to bars and refrigerators.

The merger of the breweries in 1999 created Ambev, whose name was registered in the same year, paving the way for a portfolio that followed changes in consumption. Guaraná Antarctica, with a registration in 2002, occupied supermarket shelves. Tônica Antarctica and Waterology, in 2020, met the demand for non-alcoholic options. Zé Delivery, in 2015, and Skol Beats, in 2016, connected the company to delivery apps and stages.

The year 2021 recorded the highest volume of new registrations, reflecting adaptation to new routines. Circuito Sertanejo, in 2022, reinforced the connection with popular culture. The brands remain present in shopping carts, on television screens, and at informal gatherings, building a trajectory marked by constant presence.