Aché

In 1936, a first brand was drawing the path that, decades later, would be called Aché. Over time, names like Labofarma (1957), ACHE (1959) and, later, the accented form ACHÉ (1987) were earning their place on the pharmacy counter, in the medical prescription pad, and in families' medicine cabinets.

In 1995 Prodoctor arrived, to be close to doctors. In 1997, Biosintética; a year later, Biosintética Assistance. In 1999, Cuidados pela Vida appeared. In the 2000s, Phytomedica (2001) and Phytomédica Aché (2003) expanded contact with those who treat themselves at home. In 2008, when brand activity was most intense, new additions joined the old ones.

Today, these brands are part of everyday life: on the bathroom sink, on the kitchen table, in the pharmacist's guidance. Aché, which began as one name among many, today brings together a set of familiar faces, from old Labofarma and ACHE to young Biosintética and Phytomedica. Each box holds a little of this history, and care remains the name of the house: Cuidados pela Vida.