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Official data from USPTO

CHEEZ-IT CITRUS BOWL

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: CombinedOffice: US

Quick snapshot

CHEEZ-IT CITRUS BOWL

ST13

US500000099470370

Class

30, 35, 41

Filing

99470370

Registration

8321863

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

24

Latest update

06/30/2026

Classification

Registered

Trademark type

Combined

Nice classes

30, 35, 41

Filing date

10/30/2025

Registration date

06/30/2026

Expiration date

-

Recommended action

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Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

06/30/2026

Last transaction

06/30/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

12/30/2025

First use in commerce

12/30/2025

Drawing code

3

Owner type

16

Owner location

Battle Creek, MI, US

Examiner

ONUOHA, ALEXANDRIA N

Law office

M40

Current location

FILE REPOSITORY (FRANCONIA)

Mark description

The mark consists of a cracker being a diamond with scalloped edges and rounded corners outlined in brown with dark and light orange rays emanating from the center. At the bottom of this diamond is a white circle, outlined in brown, with a tree having a brown trunk, light and dark green leaves, and yellow and orange fruit. Superimposed over the top of the diamond is a red rectangle, outlined in brown, with the wording "CHEEZ IT" in stylized white font with dark red shadowing therein. A dark orange cracker outlined in dark red with a dark red dot appears between "CHEEZ" and "IT". Beneath the red rectangle, is the wording "CITRUS BOWL" underlined all in stylized brown font.

Holders and representatives

Holders

Kellogg North America Company LLC

Representatives

Julie E. Reitz HONIGMAN LLP

Technical classification

Nice Classes

Class 30Class 35Class 41

Vienna Codes

No Vienna codes available.

Goods and services

Class 30

Crackers

Class 35

Promotional sponsorship of football events and games

Class 41

Entertainment servicesarranging and conducting football events and games; Organizing sporting eventsfootball events and games

Publications

History of USPTO decisions and trademark events.

24 publications found

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

06/30/2026

R.PR

REGISTERED-PRINCIPAL REGISTER

06/30/2026

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

05/12/2026

PUBO

PUBLISHED FOR OPPOSITION

05/12/2026

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

05/06/2026

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

04/16/2026

IUAA

USE AMENDMENT ACCEPTED

04/16/2026

AUPC

AMENDMENT TO USE PROCESSING COMPLETE

04/03/2026

IUAF

USE AMENDMENT FILED

04/03/2026

EAAU

TEAS AMENDMENT OF USE RECEIVED

04/03/2026

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

04/03/2026

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

04/03/2026

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

04/03/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/02/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/02/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/02/2026

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

03/23/2026

GNRT

NON-FINAL ACTION E-MAILED

03/23/2026

CNRT

NON-FINAL ACTION WRITTEN

03/23/2026

DOCK

ASSIGNED TO EXAMINER

03/13/2026

MDSM

NOTICE OF DESIGN SEARCH CODE E-MAILED

02/25/2026

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

02/25/2026

MAFR

APPLICATION FILING RECEIPT MAILED

10/30/2025

NWAP

NEW APPLICATION ENTERED

10/30/2025

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