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Official data from USPTO

IT'S NOT PERSONAL, IT'S BUSINESS. WE GET IT.

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: CombinedOffice: US

Quick snapshot

IT'S NOT PERSONAL, IT'S BUSINESS.  WE GET IT.

ST13

US500000099222092

Class

35, 36

Filing

99222092

Registration

8115300

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

18

Latest update

01/28/2026

Classification

Registered

Trademark type

Combined

Nice classes

35, 36

Filing date

06/06/2025

Registration date

01/27/2026

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/27/2026

Last transaction

01/28/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

First use anywhere

03/11/2025

First use in commerce

03/11/2025

Drawing code

3

Owner type

16

Owner location

Richmond, VA

Examiner

EMILO, LORI ANNE

Law office

L80

Current location

FILE REPOSITORY (FRANCONIA)

Mark description

The mark consists of the stylized wording "IT'S NOT PERSONAL, IT'S BUSINESS."  The word "NOT" has an "X" crossing out the word.  Below this, is the smaller stylized wording "WE GET IT."  The shaded background represents background and/or transparent space and is not claimed as a feature of the mark.

Holders and representatives

Holders

The Hilb Group, LLC

Representatives

Michael R Gilman Kaplan Breyer Schwarz LLP

Technical classification

Nice Classes

Class 35Class 36

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Human resources consultancy; Human resources management; Human resources consultation; Human resource analysis and consulting services; Promotion of financial and insurance serviceson behalf of third parties

Class 36

Consulting services in the field of employee benefit plans concerning insurance and finance; Providing information in the field of employee financial benefit plans; Processingadministering and managing employee benefit plans concerning insurance and finance; Advisory services in the field of employee benefits for group healthcare and business insurance offered to employees in addition to standard benefits such as medicaldentallife insurance including short term disabilitylong term disabilitycancer insuranceaccidental death and dismemberment; Insurance brokerage; Insurance agency and brokerage; Insurance brokerage services; Insurance consultation; Insurance consultancy; Insurance agencies; Insurance information; Insurance serviceswriting property and casualty insurance; Assessing insurance claims; Life insurance brokerage; Insurance risk management; Providing insurance information; Providing information in insurance matters; Insurance information and consultancy; Consulting and information concerning insurance; Insurance and financial information and consultancy services; Consultancy services relating to insurance; Financial consultancy and insurance consultancy; Providing counseling and consulting in the field of healthcare insurance benefits; Financial services in the nature of providing an investment option available for life insurance products; Financial services in the nature of providing an investment option available for fixed annuities and fixed-indexed annuity life insurance products; Financial servicesproviding an investment option available for variable annuity and variable life insurance products; Insurance servicesinsurance eligibility review and verification and consultation in the lifehealthaccident and fire industry; Insurance consultancy servicesproviding advice in the field of property and casualty insurance

Publications

History of USPTO decisions and trademark events.

18 publications found

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

01/27/2026

R.PR

REGISTERED-PRINCIPAL REGISTER

01/27/2026

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

12/09/2025

PUBO

PUBLISHED FOR OPPOSITION

12/09/2025

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

12/03/2025

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

11/14/2025

XAEC

EXAMINER'S AMENDMENT ENTERED

11/14/2025

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

11/14/2025

GNEA

EXAMINERS AMENDMENT E-MAILED

11/14/2025

CNEA

EXAMINERS AMENDMENT -WRITTEN

11/14/2025

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

11/12/2025

GNRT

NON-FINAL ACTION E-MAILED

11/12/2025

CNRT

NON-FINAL ACTION WRITTEN

11/12/2025

DOCK

ASSIGNED TO EXAMINER

10/28/2025

MDSM

NOTICE OF DESIGN SEARCH CODE E-MAILED

10/14/2025

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

10/14/2025

MAFR

APPLICATION FILING RECEIPT MAILED

06/06/2025

NWAP

NEW APPLICATION ENTERED

06/06/2025

Continuous trademark protection

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