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Official data from USPTO

GO

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: CombinedOffice: US

Quick snapshot

GO

ST13

US500000098977218

Class

29, 30, 32

Filing

98977218

Registration

8112276

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

24

Latest update

01/20/2026

Classification

Registered

Trademark type

Combined

Nice classes

29, 30, 32

Filing date

06/17/2024

Registration date

01/20/2026

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/20/2026

Last transaction

01/20/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

07/25/2024

First use in commerce

07/25/2024

Drawing code

3

Owner type

03

Owner location

Emeryville, CA, US

Examiner

DUBIN,DAVID I

Law office

L70

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the stylized word "GO" featured in white positioned on top of a red overall circular design that features two straight lines that form a singular point positioned to the left. The stylized word and design are positioned on top of a transparent rectangular background, which is not a claimed feature of the mark.

Holders and representatives

Holders

Grocery Outlet, Inc.

Representatives

Susan B. Meyer Gordon Rees Scully Mansukhani LLP

Technical classification

Nice Classes

Class 29Class 30Class 32

Vienna Codes

No Vienna codes available.

Goods and services

Class 29

Broth; Butter; Cheese; Cream; Eggs; Milk; Pickles; Broth concentrates; Canned beans; Canned fruits; Canned tomatoes; Canned vegetables; Cheese dips; Cheese spreads; Cheese substitutes; Coffee creamer; Cooking oil; Frozen fruits; Frozen vegetables; Frozen appetizers consisting primarily of chicken or seafood; Frozen french fries; Fruit preserves; Fruitprocessed; Half and half; Hash brown potatoes; Jams; Milk substitutes; Nut butters; Oil-based cooking spray; Oils for food; Olive oil for food; Potato chips; Whipped cream; Whipping cream; Almond milk; American cheese; Asiago cheese; Blended cheese; Blue cheese; Bone broth; Brie cheese; Camembert cheese; Cheddar cheese; Coconut milk; Colby cheese; Condensed milk; Cottage cheese; Cream cheese; Dried beans; Evaporated milk; Feta cheese; Frozen broth; Fruit spreads; Gouda cheese; Havarti cheese; Lactose-free milk; Mixes for making broths; Monterey cheese; Monterey jack cheese; Mozzarella cheese; Muenster cheese; Non-dairy creamer; Nut-based spreads; Oat milk; Organic milk; Parmesan cheese; Preparations for making broths; Preserved fruits; Preserved olives; Processed cheese; Processed nuts; Provolone cheese; Roasted nuts; Romano cheese; Soft cheese; Sour cream; Swiss cheese; White cheese; Frozen entrees consisting primarily of meatfishpoultry or vegetables

Class 30

Chocolate; Coffee; Cookies; Crackers; Flour; Granola; Honey; Ketchup; Mayonnaise; Mustard; Oatmeal; Popcorn; Pretzels; Rice; Spices; Sugar; Baking powder; Baking soda; Barbecue sauce; Chocolate chips; Chocolate powder; Coffee podsfilled; Coffee and tea; Coffee based beverages; Coffee beans; Coffee capsulesfilled; Corn starch for culinary purposes; Dried pasta; Frostings; Frozen pancakes; Frozen pie crusts; Frozen pizza; Frozen waffles; Frozen confections; Frozen confectionsfreezer bars; Frozen confectionsfreezer pops; Frozen foodsgrain and bread based appetizershors d'oeuvrescanapés; Frozen french toast; Granola snacks; Ice-cream cakes; Ice cream; Ice cream bars; Ice cream desserts; Ice cream sandwiches; Marshmallows; Mixes for making batters for fried foods; Mixes for making cakes; Pancake syrup; Pasta sauce; Salad dressing; Seasoning mixes; Seasonings; Spice mixes; Spice rubs; Spices in the form of powders; Tea bags; Tea based beverages; Tortilla chips; Baking spices; Bicarbonate of soda for cooking purposes; Biscuit mixes; Breakfast cereals; Cake frosting; Cake mixes; Cookie mixes; Corn bread mix; Edible spices; Food seasonings; Frosting mixes; Frozen confectionery containing ice cream; Ground coffee beans; Icing mixes; Instant coffee; Instant dessert puddings; Instant oatmeal; Instant rice; Instant doughnut mixes; Instant pancake mixes; Instant pudding mixes; Maple syrup; Microwave popcorn; Muffin mixes; Non-dairy frozen confections; Pancake mixes; Pastry mixes; Pre-mixed pancake batter; Spaghetti sauce; Tomato sauce; Topping syrup; Frozen entrees consisting primarily of pasta or rice

Class 32

Seltzer water; Sparkling mineral water; Bottled water; Bottled drinking water; Distilled drinking water; Drinking water; Fruit juice; Fruit beverages and fruit juices; Mineral water; Purified bottled drinking water; Purified drinking water; Sparkling water; Spring water; Still water; all of the foregoing goods not including or provided in the field of energy drinks

Publications

History of USPTO decisions and trademark events.

24 publications found

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

01/20/2026

R.PR

REGISTERED-PRINCIPAL REGISTER

01/20/2026

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

12/30/2025

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

12/30/2025

SUPC

STATEMENT OF USE PROCESSING COMPLETE

12/16/2025

DPCC

DIVISIONAL PROCESSING COMPLETE

12/16/2025

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

12/16/2025

IUAF

USE AMENDMENT FILED

06/23/2025

DRRR

DIVISIONAL REQUEST RECEIVED

06/23/2025

ERTD

TEAS REQUEST TO DIVIDE RECEIVED

06/23/2025

EISU

TEAS STATEMENT OF USE RECEIVED

06/23/2025

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

12/24/2024

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

11/12/2024

PUBO

PUBLISHED FOR OPPOSITION

11/12/2024

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

10/23/2024

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

10/01/2024

XAEC

EXAMINER'S AMENDMENT ENTERED

10/01/2024

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

10/01/2024

GNEA

EXAMINERS AMENDMENT E-MAILED

10/01/2024

CNEA

EXAMINERS AMENDMENT -WRITTEN

10/01/2024

DOCK

ASSIGNED TO EXAMINER

09/11/2024

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

06/28/2024

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

06/28/2024

NWAP

NEW APPLICATION ENTERED

06/17/2024

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