PURPLE CAR YOUR SIDEKICK FOR ERRANDS

Mark description

The mark consists of a purple standard automobile outlined and detailed with black lines and white highlights. The car has a black interior, black wheels, black and white rims, white handles, and a black shadow. The car has two white eyes outlined in black with black pupils and a white smile outlined with black and white lines displayed on the front of the vehicle. Beneath the vehicle are the words "PURPLE CAR" in black letters which sits above the tagline "YOUR SIDEKICK FOR ERRANDS" also in black letters. The tagline is framed by two dashes. The mark also features the following burnt orange icons hovering above and to the left of the vehicle: a shopping cart, a medical kit, and a smiley face. White is used as a background behind the icons, and can be seen through the car's windows and beneath it.