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Official data from USPTO

BEHR PRO HONORS

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

BEHR PRO HONORS

ST13

US500000098214595

Class

35

Filing

98214595

Registration

7507382

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

16

Latest update

04/16/2026

Classification

Registered

Trademark type

Word

Nice classes

35

Filing date

10/09/2023

Registration date

09/17/2024

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

09/17/2024

Last transaction

04/16/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

First use anywhere

09/01/2021

First use in commerce

09/01/2021

Drawing code

4

Owner type

03

Owner location

SANTA ANA, CA, US

Examiner

NEHMER, JASON ROBERT

Law office

N30

Current location

FILE REPOSITORY (FRANCONIA)

Holders and representatives

Holders

B. C. (pessoa física)
B. C. (pessoa física)

Representatives

Kirk W. Rudolph MASCO CORPORATION

Technical classification

Nice Classes

Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Customer Loyalty Services and Incentive Reward Programs to promote the sale of PaintsPrimersPaint BrushesPaint ApplicatorsPaint ProductsPaint Supplies

Publications

History of USPTO decisions and trademark events.

16 publications found

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

04/14/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/14/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/14/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/14/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

04/14/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

04/14/2026

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

09/17/2024

R.PR

REGISTERED-PRINCIPAL REGISTER

09/17/2024

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

07/02/2024

PUBO

PUBLISHED FOR OPPOSITION

07/02/2024

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

06/20/2024

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

06/12/2024

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/29/2024

DOCK

ASSIGNED TO EXAMINER

05/28/2024

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

10/15/2023

NWAP

NEW APPLICATION ENTERED

10/12/2023

Continuous trademark protection

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