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Official data from USPTO

BELIEVE IN SIMPLE

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

BELIEVE IN SIMPLE

ST13

US500000098190405

Class

30

Filing

98190405

Registration

8033541

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

20

Latest update

11/19/2025

Classification

Registered

Trademark type

Word

Nice classes

30

Filing date

09/21/2023

Registration date

11/18/2025

Expiration date

-

Recommended action

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Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

11/18/2025

Last transaction

11/19/2025

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

2024-01-00

First use in commerce

2024-01-00

Drawing code

4

Owner type

03

Owner location

Mexico City, MX

Examiner

COFFEY,AARON

Law office

N50

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

Grupo Bimbo, S.A. B. de C.V.

Representatives

Andrew J. Avsec CROWELL & MORING LLP

Technical classification

Nice Classes

Class 30

Vienna Codes

No Vienna codes available.

Goods and services

Class 30

Tortilla chips; corn chips; rice crackers; crackers; oven baked corn crackers; corn chips with chia seed; corn chips with flaxseed; crackers with chia seed; crackers with flaxseed; oven baked corn crackers with chia seed; oven baked corn crackers with flaxseed; tortilla chips with chia seed; tortilla chips with flaxseed

Publications

History of USPTO decisions and trademark events.

20 publications found

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

11/18/2025

R.PR

REGISTERED-PRINCIPAL REGISTER

11/18/2025

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

10/30/2025

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

10/30/2025

SUPC

STATEMENT OF USE PROCESSING COMPLETE

10/06/2025

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

10/06/2025

IUAF

USE AMENDMENT FILED

05/07/2025

EISU

TEAS STATEMENT OF USE RECEIVED

05/07/2025

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

03/04/2025

EX1G

SOU EXTENSION 1 GRANTED

03/04/2025

EXT1

SOU EXTENSION 1 FILED

03/03/2025

EEXT

SOU TEAS EXTENSION RECEIVED

03/03/2025

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

09/03/2024

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

07/09/2024

PUBO

PUBLISHED FOR OPPOSITION

07/09/2024

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

06/19/2024

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/30/2024

DOCK

ASSIGNED TO EXAMINER

05/14/2024

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

10/08/2023

NWAP

NEW APPLICATION ENTERED

09/25/2023

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