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Official data from USPTO

SETTING THE GOLD STANDARD

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: CombinedOffice: US

Quick snapshot

SETTING THE GOLD STANDARD

ST13

US500000098046444

Class

30

Filing

98046444

Registration

7860295

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

28

Latest update

07/22/2025

Classification

Registered

Trademark type

Combined

Nice classes

30

Filing date

06/16/2023

Registration date

07/08/2025

Expiration date

-

Recommended action

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Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/08/2025

Last transaction

07/22/2025

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

08/08/2023

First use in commerce

08/08/2023

Drawing code

3

Owner type

16

Owner location

SOUTHFIELD, MI

Examiner

XU, ELAINE

Law office

O10

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the phrase "SETTING THE GOLD STANDARD" being in a circle set around a fanciful design of a bee wearing a crown.

Holders and representatives

Holders

COFFEE CONCEPTS LLC

Representatives

Steven M. Forte Honigman LLP

Technical classification

Nice Classes

Class 30

Vienna Codes

No Vienna codes available.

Goods and services

Class 30

coffee; coffee-based beverages

Publications

History of USPTO decisions and trademark events.

28 publications found

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

07/16/2025

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

07/08/2025

R.PR

REGISTERED-PRINCIPAL REGISTER

07/08/2025

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

06/13/2025

SUPC

STATEMENT OF USE PROCESSING COMPLETE

06/13/2025

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

06/09/2025

IUAF

USE AMENDMENT FILED

03/12/2025

EISU

TEAS STATEMENT OF USE RECEIVED

03/12/2025

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

12/03/2024

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

10/22/2024

PUBO

PUBLISHED FOR OPPOSITION

10/22/2024

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

10/02/2024

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

09/17/2024

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

08/30/2024

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

08/30/2024

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

08/30/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

08/02/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

08/02/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

08/02/2024

XELG

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

05/16/2024

XELR

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

05/16/2024

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

03/06/2024

GNRT

NON-FINAL ACTION E-MAILED

03/06/2024

CNRT

NON-FINAL ACTION WRITTEN

03/06/2024

DOCK

ASSIGNED TO EXAMINER

03/06/2024

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

07/21/2023

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

07/20/2023

NWAP

NEW APPLICATION ENTERED

06/20/2023

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