FLYROD FEVER

Mark description

The mark consists of the wording "FLYROD" in black above the wording "FEVER" in red outlined in black. Behind the wording in the mark is a sun in orange, yellow, and white rising in a yellow sky above blue water. Below the wording "FEVER" is splashing water in blue and white to the left of a fish in pink, green, red, orange, purple, and blue with gills in black and a black and yellow eye; the fish is biting a lure in shades of yellow. To the left of the wording in the mark is a thermometer in red, white, and black that is surrounded by a blue border. The top of the thermometer connects to a black line which extends in a semi-circle to the right side of the wording which attaches to a green line which attaches to the lure. There is a black triangular design below the splashing water and fish design. Any other instances of black, white, or gray in the mark represent background, outlining, shading and/or transparent areas and are not part of the mark.