ARM & HAMMER THE STANDARD OF PURITY CLEAN SCENTSATIONS

Mark description

The mark consists of white shaded circle with a border comprising three concentric rings respectively colored red, white, and red. The stylized wording "ARM & HAMMER" in white overlays the top portion of the innermost red ring, while the stylized wording "THE STANDARD OF PURITY" in white overlays the bottom portion of the innermost red ring. The design of a Vulcan arm holding a hammer centrally overlays the white shaded circle, and comprises a white shirtsleeve with dark blue outlining and accents, a beige arm with dark blue outlining and accents, and a dark blue hammer with white accents. There are white rays emanating from the red circles, and this design element is displayed on a V-shaped, orange background that is outlined in white. Appearing below the circle is the stylized word "CLEAN" in blue lettering, which is positioned above the stylized word "SCENTSATIONS" which is also in blue lettering. "CLEAN SCENTSATIONS" is presented on a white background with small white circular-shaped figures directly below "SCENTSATIONS". Beneath "CLEAN SCENTSATIONS" is a swirling design consisting of white ribbons, and stylized stars and globe-shaped figures. The background color gray is not a feature of the mark, and the dashed lines indicate placement of the mark on the goods.