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Official data from USPTO

WAKE UP SKIN. MAKEUP THE REST.

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

WAKE UP SKIN. MAKEUP THE REST.

ST13

US500000088801537

Class

3, 35

Filing

88801537

Registration

6279011

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

20

Latest update

02/24/2026

Classification

Registered

Trademark type

Word

Nice classes

3, 35

Filing date

02/18/2020

Registration date

02/23/2021

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

02/23/2021

Last transaction

02/24/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

2020-02-00

First use in commerce

2020-02-00

Drawing code

4

Owner type

03

Owner location

LAGUNA BEACH, CA, US

Examiner

CASE, LEIGH CAROLINE

Law office

M30

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

ILIA INC.

Representatives

Kelly P. McCarthy SIDEMAN & BANCROFT LLP

Technical classification

Nice Classes

Class 3Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

Cosmetics and cosmetic preparations

Class 35

On-line retail store services featuring personal care productscosmeticsnon-medicated toiletriesnon-medicated skincare products; Retail store services featuring personal care productscosmeticsnon-medicated toiletriesnon-medicated skincare products

Publications

History of USPTO decisions and trademark events.

20 publications found

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

02/23/2026

R.PR

REGISTERED-PRINCIPAL REGISTER

02/23/2021

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

01/19/2021

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

01/16/2021

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

01/07/2021

SUPC

STATEMENT OF USE PROCESSING COMPLETE

01/06/2021

EX1G

SOU EXTENSION 1 GRANTED

01/06/2021

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

01/04/2021

IUAF

USE AMENDMENT FILED

12/14/2020

EXT1

SOU EXTENSION 1 FILED

12/14/2020

EEXT

SOU TEAS EXTENSION RECEIVED

12/14/2020

EISU

TEAS STATEMENT OF USE RECEIVED

12/14/2020

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

06/16/2020

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

04/21/2020

PUBO

PUBLISHED FOR OPPOSITION

04/21/2020

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

04/01/2020

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

03/13/2020

DOCK

ASSIGNED TO EXAMINER

03/11/2020

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

02/24/2020

NWAP

NEW APPLICATION ENTERED

02/21/2020

Continuous trademark protection

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