(11) 98705-3426
TrademarkIQ iconTrademarkIQ
Back to search
Official data from USPTO

TRUCHOICE

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: CombinedOffice: US

Quick snapshot

TRUCHOICE

ST13

US500000087800946

Class

16, 36, 41

Filing

87800946

Registration

5699017

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

38

Latest update

12/18/2025

Classification

Registered

Trademark type

Combined

Nice classes

16, 36, 41

Filing date

02/16/2018

Registration date

03/12/2019

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/09/2025

Last transaction

12/18/2025

Responsible office

United States Patent and Trademark Office

Status code

705

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

03/05/2018

First use in commerce

03/05/2018

Drawing code

3

Owner type

16

Owner location

MINNEAPOLIS, MN

Examiner

NOVAKOVIC,MIROSLAV

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the word "TRUCHOICE" written in stylized font with a stylized person with raised arms dotting the "I" and a partial ellipse around the person.

Holders and representatives

Holders

TruChoice Financial Group, LLC
TruChoice Financial Group, LLC

Representatives

Mindi M. Richter Shumaker, Loop & Kendrick, LLP

Technical classification

Nice Classes

Class 16Class 36Class 41

Vienna Codes

No Vienna codes available.

Goods and services

Class 16

Printed pamphletsbrochuresmanualsbooksbookletsleafletsinformational flyersinformational sheets and newslettersadhesive backed stickerskits comprised solely of one or more of the foregoing materials in the field of Issuance and Distribution of annuity productslife productslong term care products; Printed publicationsbrochuresbookletsteaching materials in the field of Issuance and Distribution of annuity productslife productslong term care products

Class 36

Financial consultancy and insurance consultancy; Financial consultation in the field of annuitieslife insurancelong term care; Financial advice and consultancy services; Insurance servicesunderwritingissuing and administration of life insurance; Underwritingissuance and administration of annuities

Class 41

Education servicesproviding conferencesteleconferencesweb-castsworkshops and mentoring in the field of professional developmentpractice development and market development in the insurance and/or investment industries with particular focus on lifeannuitylong term care markets and issues; Educational servicesdevelopingarrangingconducting educational conferences and programs and providing courses of instruction in the field of professional developmentpractice development and market development in the insurance and/or investment industries with particular focus on lifeannuitylong term care markets and issues

Publications

History of USPTO decisions and trademark events.

38 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

12/16/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

12/16/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

12/16/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

10/15/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/15/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/15/2025

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

07/09/2025

C15P

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

07/09/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

07/09/2025

E815

TEAS SECTION 8 & 15 RECEIVED

03/11/2025

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

09/25/2024

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

03/12/2024

R.PR

REGISTERED-PRINCIPAL REGISTER

03/12/2019

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

02/08/2019

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

02/07/2019

SUPC

STATEMENT OF USE PROCESSING COMPLETE

01/22/2019

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

01/16/2019

IUAF

USE AMENDMENT FILED

12/14/2018

EISU

TEAS STATEMENT OF USE RECEIVED

12/14/2018

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

10/30/2018

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

09/04/2018

PUBO

PUBLISHED FOR OPPOSITION

09/04/2018

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

08/15/2018

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

07/26/2018

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

07/26/2018

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

07/26/2018

ALIE

ASSIGNED TO LIE

07/26/2018

ERSI

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

07/11/2018

GNS3

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

03/27/2018

GNSL

LETTER OF SUSPENSION E-MAILED

03/27/2018

CNSL

SUSPENSION LETTER WRITTEN

03/27/2018

GPRN

NOTIFICATION OF PRIORITY ACTION E-MAILED

03/27/2018

GPRA

PRIORITY ACTION E-MAILED

03/27/2018

CPRA

PRIORITY ACTION WRITTEN

03/27/2018

DOCK

ASSIGNED TO EXAMINER

03/27/2018

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

02/27/2018

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

02/24/2018

NWAP

NEW APPLICATION ENTERED

02/20/2018

Continuous trademark protection

Get notified about every new filing that threatens TRUCHOICE or your mark.

Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.