NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
12/11/2025
Back to search
Official data from USPTO
H-E-B GO
Did you know this trademark is already registered in United States?
Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.
Active USPTO registrationType: CombinedOffice: US
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
28
Latest update
12/12/2025
Classification
Registered
Trademark type
Combined
Nice classes
9
Filing date
11/28/2017
Registration date
08/20/2019
Expiration date
-
Recommended action
Perform a full collision analysis and validate classes before any filing or trademark investment.
Next step
These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.
Complete case details
Structured fields from the responsible authority and the official record.
Status date
12/11/2025
Last transaction
12/12/2025
Responsible office
United States Patent and Trademark Office
Status code
702
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
12/07/2017
First use in commerce
12/07/2017
Drawing code
3
Owner type
13
Owner location
SAN ANTONIO, TX
Examiner
ORTIGA PALMER, RAMONA
Current location
Historical data usage
Mark description
The mark consists of the letters "H-E-B" in white within a red and white oval design above the letters "GO" in white letters all within a circle design. A white horizontal line extends from one side of the circle to the other under and adjacent to the letters "GO". The top portion of the circle design above the horizontal line is turquoise and the bottom portion of the circle is red. Overlapping the letter "O" is a stylized representation of a shopping cart in turquoise.
Holders and representatives
Holders
H-E-B, LP
HEB Grocery Company, LP
Representatives
Sherri L. Eastley PIRKEY BARBER PLLC
Technical classification
Nice Classes
Class 9
Vienna Codes
No Vienna codes available.
Goods and services
Class 9
Software that allows users to scan grocery and department store items and enables users to make electronic payments for the goods; software that allows grocery and department store customers to access order history and couponsenables users to scan and pay for store products; Downloadable computer software that enables users to make electronic payments for purchases; Computer software and hardware for processing payments; radio-frequency identification (RFID) readers; radio-frequency identification (RFID) tags; software that enables store customers to use a wireless mobile device to scan store productsadd them to their cart and pay for the products by telephonededicated pay stationsthrough electronic payment; software that enables store customers to access coupons and recipes on wireless electronic devices; apparatus for electronic payment processingelectronic payment terminalsdata processing apparatuscard readerstablet computers with Magnetic Stripe Readers (MSR)chip card reader and near field communication (NFC) technology-enabled readers; computer software for searchingorganizingtracking information regarding consumer products and consumables; Mobile phone software and computer software for mobile digital devices that enables users to access couponsprice-comparison informationproduct reviewsdiscount informationthat enables purchasesthat enables order fulfillment and shipment of goods on a regularsemi-regular or one-time basisthat enables electronic payments for purchasesthat enables users to createorganize and share shopping lists for personal use or use by othersthat enables the transmission of messages among computer usersthat enables users to uploadpostdisplayshare or provide electronic media or information in the fields of virtual communities for social networkingthat enables file sharingexchanging dataprocessing and transmitting imagesgraphicsaudiovideotextenables product searchitem search and product suggestions all marketed to consumers; computer application software for wireless mobile devices to enable users to access and receive product alertsdiscount offers and electronic consumer coupons for immediate or future use by consumers at retail grocery stores and retail department stores ; consumer coupons for retail grocery stores and retail department stores downloaded from a global computer network
Publications
History of USPTO decisions and trademark events.
28 publications found
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
12/11/2025
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
11/28/2025
E815
TEAS SECTION 8 & 15 RECEIVED
08/13/2025
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
08/20/2024
R.PR
REGISTERED-PRINCIPAL REGISTER
08/20/2019
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
07/18/2019
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
07/17/2019
SUPC
STATEMENT OF USE PROCESSING COMPLETE
07/09/2019
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
07/09/2019
IUAF
USE AMENDMENT FILED
06/18/2019
EISU
TEAS STATEMENT OF USE RECEIVED
06/18/2019
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
01/15/2019
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
11/20/2018
PUBO
PUBLISHED FOR OPPOSITION
11/20/2018
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
10/31/2018
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
10/13/2018
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
09/12/2018
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
09/01/2018
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
08/31/2018
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
08/31/2018
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
03/03/2018
GNRT
NON-FINAL ACTION E-MAILED
03/03/2018
CNRT
NON-FINAL ACTION WRITTEN
03/03/2018
DOCK
ASSIGNED TO EXAMINER
03/03/2018
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
12/09/2017
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
12/08/2017
NWAP
NEW APPLICATION ENTERED
12/01/2017
Continuous trademark protection
Get notified about every new filing that threatens H-E-B GO or your mark.
Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.