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Official data from USPTO

COUNTER

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

COUNTER

ST13

US500000087389559

Class

3

Filing

87389559

Registration

6283364

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

55

Latest update

03/03/2026

Classification

Registered

Trademark type

Word

Nice classes

3

Filing date

03/28/2017

Registration date

03/02/2021

Expiration date

-

Recommended action

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Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

03/02/2021

Last transaction

03/03/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

08/27/2019

First use in commerce

08/27/2019

Drawing code

4

Owner type

58

Owner location

SANTA MONICA, CA, US

Examiner

HARDY LUDLOW, TARAH KIM

Law office

M10

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

G2G VENTURES, PBC
G2G NEWCO, INC.
Counter Brands, LLC

Representatives

PERRY J. VISCOUNTY LATHAM & WATKINS LLP

Technical classification

Nice Classes

Class 3

Vienna Codes

No Vienna codes available.

Goods and services

Class 3

Health and beauty productsskin care preparationsbody care preparations

Publications

History of USPTO decisions and trademark events.

55 publications found

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

03/02/2026

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

10/09/2024

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

08/29/2024

R.PR

REGISTERED-PRINCIPAL REGISTER

03/02/2021

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

01/29/2021

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

01/28/2021

SUPC

STATEMENT OF USE PROCESSING COMPLETE

01/27/2021

IUAF

USE AMENDMENT FILED

01/20/2021

EISU

TEAS STATEMENT OF USE RECEIVED

01/20/2021

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

08/08/2020

EX5G

SOU EXTENSION 5 GRANTED

08/07/2020

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

08/06/2020

EXT5

SOU EXTENSION 5 FILED

07/13/2020

EEXT

SOU TEAS EXTENSION RECEIVED

07/13/2020

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

10/31/2019

EX4G

SOU EXTENSION 4 GRANTED

10/29/2019

EXT4

SOU EXTENSION 4 FILED

10/29/2019

EEXT

SOU TEAS EXTENSION RECEIVED

10/29/2019

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

07/02/2019

EX3G

SOU EXTENSION 3 GRANTED

06/28/2019

EXT3

SOU EXTENSION 3 FILED

06/28/2019

EEXT

SOU TEAS EXTENSION RECEIVED

06/28/2019

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

01/12/2019

EX2G

SOU EXTENSION 2 GRANTED

01/10/2019

EXT2

SOU EXTENSION 2 FILED

01/10/2019

EEXT

SOU TEAS EXTENSION RECEIVED

01/10/2019

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

08/24/2018

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

08/24/2018

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

07/19/2018

EX1G

SOU EXTENSION 1 GRANTED

07/17/2018

EXT1

SOU EXTENSION 1 FILED

07/17/2018

EEXT

SOU TEAS EXTENSION RECEIVED

07/17/2018

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

01/30/2018

ETOP

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

12/19/2017

ETOF

EXTENSION OF TIME TO OPPOSE RECEIVED

09/20/2017

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

08/29/2017

PUBO

PUBLISHED FOR OPPOSITION

08/29/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

08/09/2017

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

07/14/2017

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

07/14/2017

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

07/14/2017

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

07/06/2017

CEPE

COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION ENTERED

06/27/2017

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

06/27/2017

ALIE

ASSIGNED TO LIE

06/26/2017

GEAN

NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED

06/26/2017

GEAP

EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED

06/26/2017

CPEA

EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED

06/26/2017

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

06/23/2017

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

06/23/2017

DOCK

ASSIGNED TO EXAMINER

06/20/2017

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/03/2017

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/03/2017

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

04/03/2017

NWAP

NEW APPLICATION ENTERED

03/31/2017

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