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Official data from USPTO

THE NEVER LIST

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

THE NEVER LIST

ST13

US500000087241053

Class

35

Filing

87241053

Registration

6295402

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

48

Latest update

05/20/2026

Classification

Registered

Trademark type

Word

Nice classes

35

Filing date

11/17/2016

Registration date

03/16/2021

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

03/16/2021

Last transaction

05/20/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

02/08/2014

First use in commerce

02/08/2014

Drawing code

4

Owner type

58

Owner location

SANTA MONICA, CA, US

Examiner

VAGHANI, MAYUR C

Law office

N60

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

G2G VENTURES, PBC
G2G NEWCO, INC.
COUNTER BRANDS, LLC

Representatives

PERRY J. VISCOUNTY LATHAM & WATKINS LLP

Technical classification

Nice Classes

Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Providing consumer product information relating to cosmetics and skincare ingredients

Publications

History of USPTO decisions and trademark events.

48 publications found

E815

TEAS SECTION 8 & 15 RECEIVED

05/19/2026

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

03/16/2026

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

10/09/2024

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

08/29/2024

R.PR

REGISTERED-PRINCIPAL REGISTER

03/16/2021

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

03/10/2021

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

02/12/2021

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

02/11/2021

SUPC

STATEMENT OF USE PROCESSING COMPLETE

01/26/2021

IUAF

USE AMENDMENT FILED

08/29/2020

EISU

TEAS STATEMENT OF USE RECEIVED

08/29/2020

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

03/07/2020

EX5G

SOU EXTENSION 5 GRANTED

03/06/2020

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

03/06/2020

EXT5

SOU EXTENSION 5 FILED

02/25/2020

EEXT

SOU TEAS EXTENSION RECEIVED

02/25/2020

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

07/18/2019

EX4G

SOU EXTENSION 4 GRANTED

07/16/2019

EXT4

SOU EXTENSION 4 FILED

07/16/2019

EEXT

SOU TEAS EXTENSION RECEIVED

07/16/2019

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

02/26/2019

EX3G

SOU EXTENSION 3 GRANTED

02/24/2019

EXT3

SOU EXTENSION 3 FILED

02/24/2019

EEXT

SOU TEAS EXTENSION RECEIVED

02/24/2019

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

08/24/2018

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

08/24/2018

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

08/16/2018

EX2G

SOU EXTENSION 2 GRANTED

08/14/2018

EXT2

SOU EXTENSION 2 FILED

08/14/2018

EEXT

SOU TEAS EXTENSION RECEIVED

08/14/2018

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

02/13/2018

EX1G

SOU EXTENSION 1 GRANTED

02/10/2018

EXT1

SOU EXTENSION 1 FILED

02/10/2018

EEXT

SOU TEAS EXTENSION RECEIVED

02/10/2018

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

08/29/2017

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

07/04/2017

PUBO

PUBLISHED FOR OPPOSITION

07/04/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

06/14/2017

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/22/2017

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

05/04/2017

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

05/03/2017

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

05/03/2017

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

12/20/2016

GNRT

NON-FINAL ACTION E-MAILED

12/20/2016

CNRT

NON-FINAL ACTION WRITTEN

12/20/2016

DOCK

ASSIGNED TO EXAMINER

12/19/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

11/23/2016

NWAP

NEW APPLICATION ENTERED

11/21/2016

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