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Official data from USPTO

EAT IT - WEAR IT - SWEAR BY IT

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

EAT IT - WEAR IT - SWEAR BY IT

ST13

US500000086793057

Class

29

Filing

86793057

Registration

4955975

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

22

Latest update

07/28/2026

Classification

Registered

Trademark type

Word

Nice classes

29

Filing date

10/20/2015

Registration date

05/10/2016

Expiration date

-

Recommended action

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Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/07/2026

Last transaction

07/28/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

02/11/2015

First use in commerce

02/11/2015

Drawing code

4

Owner type

03

Owner location

NEW YORK, NY, US

Examiner

BRECKENFELD, WILLIAM G

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

THE VITA COCO COMPANY, INC.
All Market Inc.

Representatives

R. Glenn Schroeder SCHROEDER LAW PC

Technical classification

Nice Classes

Class 29

Vienna Codes

No Vienna codes available.

Goods and services

Class 29

Coconut oil

Publications

History of USPTO decisions and trademark events.

22 publications found

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

07/07/2026

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

07/07/2026

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

07/07/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

07/07/2026

E89R

TEAS SECTION 8 & 9 RECEIVED

04/30/2026

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

05/11/2025

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

03/01/2023

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

11/05/2021

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

11/05/2021

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

11/05/2021

E815

TEAS SECTION 8 & 15 RECEIVED

08/02/2021

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

05/10/2021

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

02/15/2017

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

02/15/2017

R.PR

REGISTERED-PRINCIPAL REGISTER

05/10/2016

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

02/23/2016

PUBO

PUBLISHED FOR OPPOSITION

02/23/2016

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

02/03/2016

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

01/13/2016

DOCK

ASSIGNED TO EXAMINER

01/12/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

10/23/2015

NWAP

NEW APPLICATION ENTERED

10/23/2015

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