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Official data from USPTO

WILLA

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

WILLA

ST13

US500000086764451

Class

28

Filing

86764451

Registration

5187395

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

32

Latest update

08/10/2026

Classification

Registered

Trademark type

Word

Nice classes

28

Filing date

09/22/2015

Registration date

04/18/2017

Expiration date

-

Recommended action

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Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/17/2026

Last transaction

08/10/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

10/26/2016

First use in commerce

10/26/2016

Drawing code

4

Owner type

16

Owner location

EL SEGUNDO, CA, US

Examiner

CARLYLE, SHAUNIA P

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

AMERICAN GIRL, LLC

Representatives

MICHAEL MOORE MATTEL, INC.

Technical classification

Nice Classes

Class 28

Vienna Codes

No Vienna codes available.

Goods and services

Class 28

TOYSGAMESPLAYTHINGSDOLLSDOLL CLOTHINGDOLL ACCESSORIES

Publications

History of USPTO decisions and trademark events.

32 publications found

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

07/17/2026

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

07/17/2026

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

07/17/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

07/17/2026

E89R

TEAS SECTION 8 & 9 RECEIVED

05/15/2026

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

04/18/2026

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

08/15/2023

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

08/15/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

08/15/2023

E815

TEAS SECTION 8 & 15 RECEIVED

02/16/2023

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

04/18/2022

R.PR

REGISTERED-PRINCIPAL REGISTER

04/18/2017

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

03/11/2017

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

03/10/2017

SUPC

STATEMENT OF USE PROCESSING COMPLETE

02/18/2017

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

02/11/2017

IUAF

USE AMENDMENT FILED

01/25/2017

EISU

TEAS STATEMENT OF USE RECEIVED

01/25/2017

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

08/09/2016

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

06/14/2016

PUBO

PUBLISHED FOR OPPOSITION

06/14/2016

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

05/25/2016

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/11/2016

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

05/07/2016

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

05/06/2016

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

05/06/2016

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

12/07/2015

GNRT

NON-FINAL ACTION E-MAILED

12/07/2015

CNRT

NON-FINAL ACTION WRITTEN

12/07/2015

DOCK

ASSIGNED TO EXAMINER

12/01/2015

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

09/28/2015

NWAP

NEW APPLICATION ENTERED

09/25/2015

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