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Official data from USPTO

LOARD'S SINCE 1950

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: US

Quick snapshot

LOARD'S SINCE 1950

ST13

US500000086311339

Class

30

Filing

86311339

Registration

4702900

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

38

Latest update

08/26/2025

Classification

Registered

Trademark type

Combined

Nice classes

30

Filing date

06/16/2014

Registration date

03/17/2015

Expiration date

-

Recommended action

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Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

08/04/2025

Last transaction

08/26/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

2013-12-00

First use in commerce

2013-12-00

Drawing code

3

Owner type

13

Owner location

San Leandro, CA

Examiner

RAPPAPORT, SETH

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the word "LOARD'S" in blue stylized cursive script, positioned over a pink and white ice cream cone. The apostrophe in the wording "LOARD'S" is replaced by a stylized blue diamond design. The wording and the design appear on a circular white background with blue arcs encircling the ice cream cone. The wording "SINCE 1950" appears in white inside of a blue circle with white outlining. The blue circle appears on the white background and to the right of the ice cream cone.

Holders and representatives

Holders

S. L. (pessoa física)

Representatives

Javier A. Bastidas LELAND, PARACHINI, ET AL., LLP

Technical classification

Nice Classes

Class 30

Vienna Codes

No Vienna codes available.

Goods and services

Class 30

Ice cream

Publications

History of USPTO decisions and trademark events.

38 publications found

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

08/04/2025

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

08/04/2025

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

08/04/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

08/04/2025

E89R

TEAS SECTION 8 & 9 RECEIVED

03/17/2025

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

03/17/2024

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

07/23/2021

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

07/23/2021

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

07/23/2021

E815

TEAS SECTION 8 & 15 RECEIVED

03/17/2021

CORV

REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD

05/15/2020

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

05/13/2020

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

03/17/2020

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

03/06/2020

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

03/06/2020

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

03/06/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

03/06/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

03/06/2020

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

03/06/2020

CORV

REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD

10/22/2015

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

10/22/2015

R.PR

REGISTERED-PRINCIPAL REGISTER

03/17/2015

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

12/30/2014

PUBO

PUBLISHED FOR OPPOSITION

12/30/2014

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

12/10/2014

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

11/24/2014

ALIE

ASSIGNED TO LIE

11/24/2014

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

11/06/2014

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

11/05/2014

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

11/04/2014

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

11/04/2014

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

10/01/2014

GNRT

NON-FINAL ACTION E-MAILED

10/01/2014

CNRT

NON-FINAL ACTION WRITTEN

10/01/2014

DOCK

ASSIGNED TO EXAMINER

09/24/2014

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

06/26/2014

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

06/25/2014

NWAP

NEW APPLICATION ENTERED

06/19/2014

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