THE WORLD'S NO. 1 BOURBON JIM BEAM BOURBON KENTUCKY STRAIGHT BOURBON WHISKEY JAMES B. BEAM NONE GENUINE WITHOUT MY SIGNATURE DISTILLED AND BOTTLED BY JAMES B. BEAM DISTILLING CO. BEAM CLERMONT FRANKFORT, KENTUCKY USA B BEAM FORMULA A STANDARD SERVICE SINCE 1795 LEGACY SEVEN GENERATIONS OF THE BEAM FAMILY QUALITY GENUINE BEAM BOURBON AGED 4 YEARS PAINSTAKINGLY AGED FOR FOUR YEARS, JIM BEAM KENTUCKY STRAIGHT BOURBON WHISKEY HAS ALWAYS BEEN AN INDEPENDENT SPIRIT, MADE FOR THOSE WHO TAKE THEIR BOURBON SERIOUSLY HANDCRAFTED FAMILY RECIPE SINCE 1795

Mark description

The mark consists of a label with words and designs. The background of the label is white, except for two small black inserts on the top right and left hand corners with the words "LEGACY" and "QUALITY" in white letters. The label is framed with a stylized gold border. The wording is in white, red or black. On the top portion of the left panel is a gold stylized banner with the words "SEVEN GENERATIONS OF THE BEAM FAMILY" in black. Directly below that are seven portraits drawn in black with names and dates under each portrait in red and black. The names with dates are "JACOB BEAM 1770-1834", "DAVID BEAM 1802-1854", "DAVID M. BEAM 1833-1913", "COLONEL JAMES B. BEAM 1864-1947", "T. JEREMIAH BEAM 1899-1977", "BOOKER NOE 1929-2004" and "FRED NOE 1957-PRESENT". On the top portion of the middle panel are the words "THE WORLD'S NO. 1 BOURBON" in red. The middle portion of this panel consists of the words "JIM BEAM" in black with a gold outline, the letter "B" in white with a red medallion with the words "BEAM FORMULA A STANDARD SINCE 1795" in white, a gold ribbon with black outline and an outdoor scene drawn in black. Below the "B" medallion are the words "BOURBON KENTUCKY STRAIGHT BOURBON WHISKEY" in black with a gold stylized banner on each side of these words. Below the words "BOURBON WHISKEY" is the signature of "James B. Beam" in red with the words "NONE GENUINE WITHOUT MY SIGNATURE" in black. Below this is the wording "DISTILLED AND BOTTLED BY JAMES B. BEAM DISTILLING CO. BEAM CLERMONT FRANKFORT, KENTUCKY USA" in black. The right panel consists of red, gold, and black wording. The word "GENUINE" in red and the words "BEAM BOURBON" in gold lettering followed by the words "AGED 4 YEARS" in red. The words "PAINSTAKINGLY AGED FOR FOUR YEARS, JIM BEAM KENTUCKY STRAIGHT BOURBON WHISKEY HAS ALWAYS BEEN AN INDEPENDENT SPIRIT, MADE FOR THOSE WHO TAKE THEIR BOURBON SERIOUSLY." in black letters. Below this wording is a barrel design drawn in black and red-colored lines framing the words "HANDCRAFTED FAMILY RECIPE SINCE 1795" in black.