CULTURE CAREER COMMUNITY COMMERCE ERG MISSION TALENT ENGINE PROFESSIONAL DEVELOPMENT CONSUMER INSIGHT MARKET PENETRATION COLLABORATION EXTERNAL FOCUS AFFINITY IMPACT SYSTEMS TIER 1 TIER 2 TIER 3

Mark description

The mark consists of a black circumplex image that is divided into eight slices and three tiers. Beginning at the top of the circumplex, the eight slices of the circumplex are labeled (moving clockwise) "Talent Engine", "Professional Development", "Consumer Insight", "Market Penetration", "Collaboration", "External Focus", "Affinity Impact" and "Systems". These 8 labels are in black font with a yellow background. The "Talent Engine" and "Professional Development" slices of the circumplex appear in red. The "Consumer Insight" and "Market Penetration" slices of the circumplex appear in orange. The "Collaboration" and "External Focus" slices of the circumplex appear in green and the "Affinity Impact" and "Systems" slices of the circumplex appear in blue. At the center of the circumplex appears a small circle in black with the words "ERG MISSION" written in white letters. Within the circumplex are three tiers which are labeled "Tier 1", "Tier 2" and "Tier 3". These tiers are in black letters and appear within the circumplex in the top center. On the outside of the circumplex are four words. These words are in black letters against a white background and appear in each corner of the image. At the top left corner appears the word "CULTURE", at the top right corner appears the word "CAREER", at the lower left corner appears the word "COMMUNITY" and at the lower right corner appears the word "COMMERCE".