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Official data from USPTO

THE BUSINESS OF THINKING

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

THE BUSINESS OF THINKING

ST13

US500000078762596

Class

16, 35

Filing

78762596

Registration

3243939

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

32

Latest update

05/23/2026

Classification

Registered

Trademark type

Word

Nice classes

16, 35

Filing date

11/29/2005

Registration date

05/22/2007

Expiration date

-

Recommended action

Perform a full collision analysis and validate classes before any filing or trademark investment.

Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

05/11/2017

Last transaction

05/23/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

2002-07-00

First use in commerce

2002-07-00

Drawing code

4

Owner type

16

Owner location

Forest City, NC, US

Examiner

RITTNER, HANNO I

Law office

M80

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

HERRMANN GLOBAL, LLC
The Ned Herrmann Group Inc.

Representatives

Michael B. Lasky Hamre, Schumann, Mueller & Larson

Technical classification

Nice Classes

Class 16Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 16

written publicationsbookspamphlets and brochures in the fields of business managementpersonnel development and organizational development and assessment based on behavioral and personality traits; training and questionnaire bookletstesting bookletsworkbooks and manualsall in the field of organizational development and assessment based on behavioral and personality traits

Class 35

business managementbusiness consulting servicesorganizational development and personnel management consultation services in the nature of organizational assessment and development based on analysis of behavioral and personality traits

Publications

History of USPTO decisions and trademark events.

32 publications found

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

05/22/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/30/2020

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/30/2020

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

07/30/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/30/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/30/2020

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/30/2020

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

05/11/2017

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

05/11/2017

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

05/11/2017

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

05/11/2017

E89R

TEAS SECTION 8 & 9 RECEIVED

03/16/2017

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

05/22/2016

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

01/24/2013

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

01/24/2013

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

01/24/2013

E815

TEAS SECTION 8 & 15 RECEIVED

01/04/2013

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

06/13/2012

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

03/04/2008

R.PR

REGISTERED-PRINCIPAL REGISTER

05/22/2007

PUBO

PUBLISHED FOR OPPOSITION

03/06/2007

NPUB

NOTICE OF PUBLICATION

02/14/2007

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

01/16/2007

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

01/16/2007

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

01/03/2007

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

01/03/2007

ALIE

ASSIGNED TO LIE

01/03/2007

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

11/28/2006

GNRT

NON-FINAL ACTION E-MAILED

06/01/2006

CNRT

NON-FINAL ACTION WRITTEN

06/01/2006

DOCK

ASSIGNED TO EXAMINER

06/01/2006

NWAP

NEW APPLICATION ENTERED

12/02/2005

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