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Official data from USPTO

DIRECT BLUE

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

DIRECT BLUE

ST13

US500000074595647

Class

36

Filing

74595647

Registration

1954541

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

33

Latest update

08/06/2026

Classification

Registered

Trademark type

Word

Nice classes

36

Filing date

11/07/1994

Registration date

02/06/1996

Expiration date

-

Recommended action

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Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

04/07/2016

Last transaction

08/06/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

10/01/1989

First use in commerce

10/01/1989

Drawing code

1

Owner type

99

Owner location

Chicago, IL, US

Examiner

GRAY, CAROLYN

Law office

L10

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

Blue Cross and Blue Shield Association

Representatives

Stacey J. Watson, Esq. Markery Law LLC

Technical classification

Nice Classes

Class 36

Vienna Codes

No Vienna codes available.

Goods and services

Class 36

prepaid financing and administration of coverage programs for medicalhospital and related health servicesnamely physician serviceshospital serviceshealth treatment servicestherapy servicesprescription services and home care and hospice care

Publications

History of USPTO decisions and trademark events.

33 publications found

E89R

TEAS SECTION 8 & 9 RECEIVED

08/06/2026

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

02/06/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/02/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/02/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/02/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

02/02/2024

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

02/02/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/30/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/30/2018

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/12/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/12/2018

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

04/07/2016

RNL2

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

04/07/2016

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

04/07/2016

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

04/07/2016

E89R

TEAS SECTION 8 & 9 RECEIVED

02/01/2016

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

02/06/2015

CFIT

CASE FILE IN TICRS

08/22/2006

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

04/07/2006

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

04/07/2006

PLGL

ASSIGNED TO PARALEGAL

04/07/2006

89AF

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

11/11/2005

E89R

TEAS SECTION 8 & 9 RECEIVED

11/11/2005

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

06/14/2002

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

12/14/2001

815F

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

11/08/2001

R.PR

REGISTERED-PRINCIPAL REGISTER

02/06/1996

PUBO

PUBLISHED FOR OPPOSITION

11/14/1995

NPUB

NOTICE OF PUBLICATION

10/13/1995

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

08/10/1995

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

06/23/1995

CNRT

NON-FINAL ACTION MAILED

05/15/1995

DOCK

ASSIGNED TO EXAMINER

04/18/1995

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