GUAJARDO'S PREMIUM · HANDCRAFTED

Mark description

The mark consists of the literal element "GUAJARDO'S", in large stylized uppercase letters in a custom hand drawn font, encapsulated by top and bottom design elements, and a stylized flame within a stylized ring centered and over the literal element. Centered and stacked above the "A" between the "J" and "R", there is a stylized circle with a stylized flame that originates in the circle; in one area, the flame extends outside and above the stylized circle. On each side of the stylized circle, there are left and right decorative flourishes that are comprised of three branches with the middle line extending to the edge of the first and last letter of "GUAJARDO'S" and curling upwardly and inwardly, with the bottom line being the shortest. The words "PREMIUM" and "HANDCRAFTED" are separated by a small dot and are stacked and centered below "GUAJARDO'S" and are in much smaller normal style uppercase text; on each side of the words "PREMIUM" and "HANDCRAFTED", there are left and right decorative flourishes that are two different lengths with the top line extending to the edges of "GUAJARDO'S".