NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
04/28/2026
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Official data from USPTO
BRANDS IN PLAY
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
18
Latest update
04/28/2026
Trademark type
Combined
Nice classes
41
Filing date
09/16/2025
Registration date
04/28/2026
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
04/28/2026
Last transaction
04/28/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
First use anywhere
02/14/2025
First use in commerce
02/14/2025
Drawing code
3
Owner type
16
Owner location
Los Angeles, CA, US
Examiner
KON, ELISSA GARBER
Law office
L60
Current location
FILE REPOSITORY (FRANCONIA)
Mark description
The mark consists of the wording "BRANDS IN PLAY" in stylized font with the words stacked vertically, horizontal lines flanking the word "IN," and the letter "A" in "PLAY" featuring a triangle design in the center resembling a play button. The black square behind the mark is for background purposes and is not a feature of the mark.
Holders and representatives
Holders
Sawhorse Productions, LLC
Representatives
MICHAEL AVERY SEGAL
Technical classification
Nice Classes
Class 41
Vienna Codes
No Vienna codes available.
Goods and services
Class 41
Production of podcasts; Entertainment servicesproviding podcasts in the field of marketing related to entertainmentgamingimmersive technology; Entertainment servicesproviding video podcasts in the field of marketing related to entertainmentgamingimmersive technology specifically; Entertainment servicesan ongoing multimedia program featuring discussions on marketing in entertainmentgamingimmersive technology specificallydistributed via various platforms across multiple forms of transmission media
Publications
History of USPTO decisions and trademark events.
18 publications found
R.PR
REGISTERED-PRINCIPAL REGISTER
04/28/2026
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
03/10/2026
PUBO
PUBLISHED FOR OPPOSITION
03/10/2026
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
03/04/2026
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
02/11/2026
XAEC
EXAMINER'S AMENDMENT ENTERED
02/11/2026
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
02/11/2026
GNEA
EXAMINERS AMENDMENT E-MAILED
02/11/2026
CNEA
EXAMINERS AMENDMENT -WRITTEN
02/11/2026
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
01/30/2026
GNRT
NON-FINAL ACTION E-MAILED
01/30/2026
CNRT
NON-FINAL ACTION WRITTEN
01/30/2026
DOCK
ASSIGNED TO EXAMINER
01/30/2026
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
01/30/2026
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
01/30/2026
MAFR
APPLICATION FILING RECEIPT MAILED
09/16/2025
NWAP
NEW APPLICATION ENTERED
09/16/2025
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