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Official data from USPTO

BEYOND THE PIXELS

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

BEYOND THE PIXELS

ST13

US500000099175436

Class

9, 25, 35, 41

Filing

99175436

Registration

8350872

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

31

Latest update

07/21/2026

Trademark type

Combined

Nice classes

9, 25, 35, 41

Filing date

05/08/2025

Registration date

07/21/2026

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/21/2026

Last transaction

07/21/2026

Responsible office

United States Patent and Trademark Office

Status code

700

Official register

Principal Register

Filing basis

Intent to use, Foreign priority

Drawing code

3

Owner type

99

Owner location

London, GB

Examiner

WANG, YUAN YUAN

Law office

L90

Current location

FILE REPOSITORY (FRANCONIA)

Mark description

The mark consists of a stylized pixelated video game controller in light gray and dark gray, outlined in black. The left button appears in black and the right button appears in blue, red, green, and yellow. Underneath is the wording "BEYOND THE PIXELS" in light teal, and outlined in dark teal. The wording and design appears on a gradient background that transitions from purple to pink.

Holders and representatives

Holders

Beyond the Pixels Ltd

Representatives

Dianne M. Smith-Misemer HOVEY WILLIAMS LLP

Technical classification

Nice Classes

Class 9Class 25Class 35Class 41

Vienna Codes

No Vienna codes available.

Goods and services

Class 9

Downloadable and recorded computer game software; downloadable and recorded video game software; downloadable and recorded games software; downloadable and recorded interactive game software; Media contentdownloadable music filesdownloadable video files in the field of gaming and downloadable computer game programs

Class 25

Clothingt-shirts; hooded sweatshirts; sweatshirts; t-shirts; hooded sweatshirts; sweatshirts

Class 35

Retail store services in the field of clothing and clothing accessories; Online retail store services relating to clothing; Advertising and marketing services provided by means of social media; Promotional marketing services using audiovisual media

Class 41

Entertainment services in the nature of providing online interviews featuring high profile industry figures in the computer games industry in the field of computervideo and online games; entertainment services in the nature of online non-downloadable videos featuring reviewscritiquescommentary regarding computervideo and online games; multimedia publishing of reviews in relation to computervideo and online games; online vlogs featuring non-downloadable videos and online journals in the nature of blogsboth featuring entertainment reviewscritiquescommentary regarding computervideo and online games; entertainment services in the nature of providing online interviews featuring high profile industry figures in the computer games industry regarding gaming and creative technology; entertainment services in the nature of online non-downloadable videos featuring reviewscritiquescommentary regarding gaming and creative technology; multimedia publishing of reviews in relation to gaming and creative technology; online vlogs featuring non-downloadable videos and online journals in the nature of blogsboth featuring entertainment reviewscritiquescommentary regarding gaming and creative technology; Media contentnon-downloadable videos and online journals

Publications

History of USPTO decisions and trademark events.

31 publications found

NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

07/21/2026

R.PR

REGISTERED-PRINCIPAL REGISTER

07/21/2026

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

06/02/2026

PUBO

PUBLISHED FOR OPPOSITION

06/02/2026

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

05/27/2026

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/07/2026

XAEC

EXAMINER'S AMENDMENT ENTERED

04/20/2026

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

04/20/2026

GNEA

EXAMINERS AMENDMENT E-MAILED

04/20/2026

CNEA

EXAMINERS AMENDMENT -WRITTEN

04/20/2026

XAEC

EXAMINER'S AMENDMENT ENTERED

04/01/2026

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

04/01/2026

GNEA

EXAMINERS AMENDMENT E-MAILED

04/01/2026

CNEA

EXAMINERS AMENDMENT -WRITTEN

04/01/2026

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

02/25/2026

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

02/25/2026

ERSI

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

02/25/2026

GNS3

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

02/13/2026

GNSL

LETTER OF SUSPENSION E-MAILED

02/13/2026

CNSL

SUSPENSION LETTER WRITTEN

02/13/2026

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

01/16/2026

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

01/16/2026

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

01/16/2026

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

10/24/2025

GNRT

NON-FINAL ACTION E-MAILED

10/24/2025

CNRT

NON-FINAL ACTION WRITTEN

10/24/2025

DOCK

ASSIGNED TO EXAMINER

10/23/2025

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

10/22/2025

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

10/22/2025

MAFR

APPLICATION FILING RECEIPT MAILED

05/08/2025

NWAP

NEW APPLICATION ENTERED

05/08/2025

Continuous trademark protection

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