NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
09/30/2025
Back to search
Official data from USPTO
SERVE GOOD
Did you know this trademark is already registered in United States?
Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.
Active USPTO registrationType: CombinedOffice: United States
Quick snapshot
ST13
US500000099035683Class
4, 8, 16, 21, 29, 30, 32
Filing
99035683
Registration
7968918
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
16
Latest update
10/14/2025
Trademark type
Combined
Nice classes
4, 8, 16, 21, 29, 30, 32
Filing date
02/10/2025
Registration date
09/30/2025
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
09/30/2025
Last transaction
10/14/2025
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
First use anywhere
2016-08-00
First use in commerce
2016-08-00
Drawing code
3
Owner type
03
Owner location
Rosemont, IL
Examiner
DUBIN,DAVID I
Current location
FILE REPOSITORY (FRANCONIA)
Mark description
The mark consists of the stylized stacked wording "SERVE GOOD" with a horizontal line design positioned below the stylized word "GOOD" and a horizontal line design that features three leaf designs above the stylized word "SERVE", all of which is positioned on top of a shaded circle design. The colors black and white represent background, outlining, shading, and transparent areas and are not claimed as features of the mark.
Holders and representatives
Holders
US Foods, Inc.
Representatives
Patrick J. Arnold Jr. McAndrews, Held & Malloy, Ltd.
Technical classification
Nice Classes
Class 4Class 8Class 16Class 21Class 29Class 30Class 32
Vienna Codes
No Vienna codes available.
Goods and services
Class 4
Chafing dish fuel
Class 8
Handles of wood for hand-operated hand tools; Table knivesforks and spoons of plastic
Class 16
Shopping bags of paper or plastic; Pizza boxes of cardboard; Corrugated board and paper containers; Disposable paper napkins; Packaging containers comprised of paperboard for food and beverages; Paper place mats; Paper towels; Paper tray covers; Tray covers of paper
Class 21
Serving platters not of precious metal; Disposable dinnerwarebowls; Cleaning sponges; Drinking straws; Disposable plastic gloves for use in the food service industry; Cleaning pads; Plastic lids for cups; Mop heads; Paper plates and paper cups; Plastic cups; Non-woven disposable textile wipes not impregnated with chemicals or compounds
Class 29
Pork; Bacon; Frozen fruits; Beef; Chicken breasts; Clamsnot live; Eggs; Frozen chickenbreaded chicken breastchicken stripsfried white chicken meat; Frozen seafood; Frozen vegetables; Guacamole; Ham; Imitation crab meat; Clam juice; Poultrychicken and turkey; Sausage meat; Turkey sausages; Milk substitutes; Almond milk; Coconut milk; Oat milk; Cows' milk; Olive oil for food; Vegetable salads; Salami; Shortening
Class 30
Agave syrup for use as a natural sweetener; Frozen breads; Sliced bread; Bread buns; Cake; Coffee beans; Ground coffee beans; Coffee-based beverages; Ice cream; Ketchup; Kombucha tea; Muffins; Mustard; Pasta; Tea bags; Tortellini; Mayonnaise; Ravioli; Processed quinoa; Brown rice; Pasta sauce; Pesto sauce; Bread rolls
Class 32
Fruit beverages and fruit juices
Publications
History of USPTO decisions and trademark events.
16 publications found
R.PR
REGISTERED-PRINCIPAL REGISTER
09/30/2025
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
08/12/2025
PUBO
PUBLISHED FOR OPPOSITION
08/12/2025
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
08/06/2025
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
07/01/2025
XAEC
EXAMINER'S AMENDMENT ENTERED
06/01/2025
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
06/01/2025
GNEA
EXAMINERS AMENDMENT E-MAILED
06/01/2025
CNEA
EXAMINERS AMENDMENT -WRITTEN
06/01/2025
DOCK
ASSIGNED TO EXAMINER
05/22/2025
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
05/16/2025
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
05/16/2025
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
05/14/2025
MAFR
APPLICATION FILING RECEIPT MAILED
02/10/2025
NWAP
NEW APPLICATION ENTERED
02/10/2025
Continuous trademark protection
Get notified about every new filing that threatens SERVE GOOD or your mark.
Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.