SMART SAFETY GROUP

Mark description

The mark consists of the word SMART centered inside of a yellow rounded rectangle that is surrounded by a black border, which is surrounded by another white border. The yellow color of the rounded rectangle fades into a pale yellow gradient from top to bottom. Each letter in the word SMART is set forth in the color black, which fades into a gradient from bottom to top. Each letter is surrounded by a white border, which is surrounded by another black border, except for the letter A, which is only surrounded by a white border. The letter A is illustrated with three counters instead of one to form the shape of a road inside the A. The letter A is bigger than the other letters, and protrudes outside of the rounded rectangle. The words SAFETY GROUP are set underneath the rounded rectangle in the color white. The entire mark is set against a shaded grey background to represent transparency and grey is not part of the mark.