NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
10/28/2025
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Official data from USPTO
WHAT NOW
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
20
Latest update
10/28/2025
Trademark type
Combined
Nice classes
9, 41
Filing date
09/03/2024
Registration date
10/28/2025
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
10/28/2025
Last transaction
10/28/2025
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
First use anywhere
12/01/2010
First use in commerce
12/01/2010
Drawing code
3
Owner type
03
Owner location
Atlanta, GA, US
Examiner
OGUNFEMI,RASHEEDAT
Current location
FILE REPOSITORY (FRANCONIA)
Mark description
The mark consists of the word "WHAT" above the word "NOW" in white letters centered within an orange square with the letter "O" in "NOW" in the shape of a location pin.
Holders and representatives
Holders
What Now Media Group, Inc.
Representatives
Adam Ford Baker Jenner LLLP
Technical classification
Nice Classes
Class 9Class 41
Vienna Codes
No Vienna codes available.
Goods and services
Class 9
Downloadable electronic publications in the nature of restaurant owner resource guides
Class 41
Publishing of electronic publicationsnews articles in the fields of brick-and-mortar restaurantscommercial real estateretail stores; Providing online non-downloadable electronic publications in the nature of news articles in the fields of brick-and-mortar restaurantscommercial real estateretail stores; Providing online non-downloadable electronic newsletters in the fields of brick-and-mortar restaurantscommercial real estateretail stores
Publications
History of USPTO decisions and trademark events.
20 publications found
R.PR
REGISTERED-PRINCIPAL REGISTER
10/28/2025
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
09/09/2025
PUBO
PUBLISHED FOR OPPOSITION
09/09/2025
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
09/03/2025
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
08/06/2025
XAEC
EXAMINER'S AMENDMENT ENTERED
08/06/2025
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
08/06/2025
GNEA
EXAMINERS AMENDMENT E-MAILED
08/06/2025
CNEA
EXAMINERS AMENDMENT -WRITTEN
08/06/2025
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
06/30/2025
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
06/30/2025
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
06/30/2025
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
03/31/2025
GNRT
NON-FINAL ACTION E-MAILED
03/31/2025
CNRT
NON-FINAL ACTION WRITTEN
03/31/2025
DOCK
ASSIGNED TO EXAMINER
03/14/2025
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
03/13/2025
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
03/13/2025
NWAP
NEW APPLICATION ENTERED
09/03/2024
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