CLEAN AGILITY

Mark description

The mark consists of a stylized, energetic Border Collie mid-jump, captured in an athletic and dynamic pose, symbolizing agility and motion. The dog is positioned with its body arched and limbs extended, suggesting leaping or flying through the air. The fur is rendered in a detailed black, gray, and white color pattern, with expressive facial features conveying alertness and vitality. The circular background behind the dog suggests movement and balance. The top portion of the circle is defined by a curved blue arc, while the lower portion is marked by a corresponding black arc, together giving the impression of a complete ring and reinforcing motion and unity. Below the dog are several thin black lines, evenly spaced. Positioned just beneath these lines is the wording "CLEAN AGILITY," written in a bold, modern black sans-serif font. The text is set in a straight line that angles slightly upward from left to right-approximately 5 to 10 degrees-suggesting forward movement and progress. The upward slant complements the dynamic nature of the overall design. Above the words "CLEAN AGILITY" is a bold black line that mirrors the upward angle of the text, reinforcing the sense of forward motion and framing the brand name with emphasis. The color white appears in the dog's fur and as an outline around the dog and the circular background, and is claimed as a feature of the mark; white appearing elsewhere is not claimed and is intended to represent transparent or background space only.