DIALCAP BECAUSE IT'S EASY TO FORGET

Mark description

The mark consists of the name DIAL in all capital letters in green with a small blue clock with white hands dotting the I, and the remainder of the name cap in lower case letters in blue. The lower case p of cap is elongated creating a barrier for the tagline below DIALcap, which is BECAUSE IT'S EASY TO FORGET in all capital letters in blue and in smaller fonts. B of BECAUSE lines up with D of DIAL and the remainder of the tagline ends at the elongated lower case p barrier. To the left of the wording is a design of a rounded corner triangle in three colors, blue, green and amber. The logo appears as if it is three triangles placed on top of each other but slightly off kilter to reveal the individual colors at each off kilter single layer. The name and tagline break the right edge border of the logo at the capital L and lower case c of DIALcap and extend beyond the logo frame.