LA AZTECA PALETERIA

Mark description

The mark consists of the wording "LA AZTECA PALETERIA" with the wording "LA AZTECA" in white block letters set within a pink rectangle outlined in white and having rounded corners, and below is the wording "PALETERIA" in smaller black block letters set within a smaller white rectangle outlined in pink and having rounded corners. Above both rectangles is a pink semi-circle outlined in white featuring a stylized Aztec young boy with beige skin, black hair, facial features outlined in black and white, and wearing a red headband with a white circle and a black leaf in the front. In one hand, the boy is holding a green ice pop and a purple swirl ice cream in a brown cone, and in the other hand, he is holding a single brown cone with three scoops of ice cream in the colors yellow, red and green.