NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
02/10/2026
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Official data from USPTO
BELIEVE IN TRUTH BELIF ORIGINAL FORMULA
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
43
Latest update
02/11/2026
Trademark type
Combined
Nice classes
3
Filing date
03/20/2024
Registration date
02/10/2026
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
02/10/2026
Last transaction
02/11/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Intent to use, Foreign priority
Drawing code
3
Owner type
03
Owner location
Seoul, KR
Examiner
HELLMAN, ELI J
Law office
L20
Current location
FILE REPOSITORY (FRANCONIA)
Mark description
The mark consists of the word "belif" in stylized font. Above the word "belif" is an oblong with lines extending from the left and right end of the oblong, enclosing the words "believe in truth" in stylized font and solid circles to the left of the word "believe" and to the right of the word "truth". Below the word "belif" are the words "ORIGINAL FORMULA" in block lettering with horizontal lines above and below the words "ORIGINAL FORMULA".
Holders and representatives
Holders
LG H&H Co., LTD.
Representatives
James J. Saul Faegre Drinker Biddle & Reath LLP
Technical classification
Nice Classes
Class 3
Vienna Codes
No Vienna codes available.
Goods and services
Class 3
Cosmetics; Non-medicated skin care preparations; Non-medicated body wash; non-medicated cosmetic preparations for body care; Hand creams; Hair shampoos; Non-medicated hair care preparations; Dentifrices; Cleaning preparations; Pre-moistened cosmetic cleansing tissues
Publications
History of USPTO decisions and trademark events.
43 publications found
R.PR
REGISTERED-PRINCIPAL REGISTER
02/10/2026
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
12/26/2025
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
12/26/2025
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
12/26/2025
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
12/26/2025
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
12/26/2025
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
12/23/2025
PUBO
PUBLISHED FOR OPPOSITION
12/23/2025
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
12/17/2025
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
11/26/2025
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
11/25/2025
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
11/25/2025
ERSI
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
11/25/2025
GNS3
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
07/22/2025
GNSL
LETTER OF SUSPENSION E-MAILED
07/22/2025
CNSL
SUSPENSION LETTER WRITTEN
07/22/2025
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
07/22/2025
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
07/22/2025
ALIE
ASSIGNED TO LIE
07/21/2025
ERSI
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
07/14/2025
GNS2
NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
05/14/2025
GNSI
INQUIRY TO SUSPENSION E-MAILED
05/14/2025
CNSI
SUSPENSION INQUIRY WRITTEN
05/14/2025
RCCK
SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
05/14/2025
GNS3
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
11/13/2024
GNSL
LETTER OF SUSPENSION E-MAILED
11/13/2024
CNSL
SUSPENSION LETTER WRITTEN
11/13/2024
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
11/07/2024
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
11/07/2024
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
11/07/2024
EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
10/01/2024
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
10/01/2024
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
10/01/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
10/01/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
10/01/2024
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
09/25/2024
GNRT
NON-FINAL ACTION E-MAILED
09/25/2024
CNRT
NON-FINAL ACTION WRITTEN
09/25/2024
DOCK
ASSIGNED TO EXAMINER
09/21/2024
MDSM
NOTICE OF DESIGN SEARCH CODE E-MAILED
05/09/2024
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
05/09/2024
NWAP
NEW APPLICATION ENTERED
03/20/2024
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