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TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
03/31/2026
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Official data from USPTO
VIANT HOUSEHOLD ID
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: WordOffice: United States
Quick snapshot
VIANT HOUSEHOLD ID
ST13
US500000098399640Class
35, 38, 42
Filing
98399640
Registration
8045792
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
35
Latest update
04/03/2026
Trademark type
Word
Nice classes
35, 38, 42
Filing date
02/09/2024
Registration date
12/02/2025
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
12/02/2025
Last transaction
04/03/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
02/22/2017
First use in commerce
02/22/2017
Drawing code
4
Owner type
16
Owner location
IRVINE, CA, US
Examiner
WATTS-FITZGERALD, CAITLIN C
Law office
M20
Current location
FILE REPOSITORY (FRANCONIA)
Holders and representatives
Holders
Viant Technology LLC
Viant Technology LLC
Representatives
Susan M. Natland BAKER & HOSTETLER LLP
Technical classification
Nice Classes
Class 35Class 38Class 42
Vienna Codes
No Vienna codes available.
Goods and services
Class 35
Tracking and reporting of advertisements and marketing activities for third parties; advertisingcustomer relationship managementmarketing consultancy; tracking and reporting the effectiveness of advertising; analyzing the effectiveness of advertisementsadvertising analysis; advertising analysis services for the purpose of evaluating the placementtimingdurationfrequencylocationtarget audiencetargeted marketingeffective channels of advertisements for others; preparing and placing advertisements for others; collection and analysis of advertising metric data for others with respect to advertisements for business and marketing purposes; providing advertising information onlinevia a websitevia wireless networks for display on other connected device applications; promoting the goods and services of others; business administration and business management services in the fields of advertisingconsumer engagementconsumer relationship managementsocial mediamarketingentertainment; advertising analysis servicesthe statistical and predictive evaluation of marketing and advertising data for business and marketing purposes; compiling and systematization of data into computer databases; advertisement bidding servicesonline bidding on advertisement placements and impressions for others; advertisingmarketingpromotion services; targeted marketing servicesbusiness and marketing data analysispredictive business and marketing data analysis; ad servingplacing advertisements on websitesmobile applicationstelevisionelectronic billboardsdigital display unitsdigital mediasocial mediapodcastsdigital audioconnected devicesdigital streaming for others using specialized computer software; media planningin the nature of advertising planning; media buying consulting services; media buying services in the nature of procurementpurchasing advertising space and placements for others; advertising services provided onlinevia televisionradiofilmprintbillboardkioskdigital display unitas well as accessible via mobile application; providing and renting advertising space; providing and renting advertising space onlinein communications networkswithin mobile applicationson televisionon radioin filmin printon billboardskiosksdigital display units; advertising matching services for connecting advertisers with available advertising spaces; developmentcompilationcreationproductiondisseminationanalysismanagement of advertising matter and advertising campaigns; advertising analysisconsultationplanningresearch; preparing business reports on the subject of advertising; collection and analysis of business dataadvertising datamarket research data on consumer behaviorcustomer relationshipscustomer experience; consulting in the field of advertising; web site traffic optimization; business research; compiling and analyzing statisticsdata and other sources of information for business purposes; analysis of market research data and statistics; data management services in the nature of collecting and reporting on advertising data for business and advertising purposes; database management services; market research services; advertising services; dissemination of advertisements; providing an online searchable database featuring data sets in the fields of businessadvertisingadvertisementconsumer marketing researchconsumer buying habitsmarket research information; inventory management; development of marketing strategiesconcepts and tacticsaudience development and brand awareness; marketing services in the field of conversion rate optimization (CRO)
Class 38
Telecommunications serviceselectronicelectricdigital transmission of datamessagesgraphicsimagesaudiovideoinformationdigital media content; providing access to computerized databases and telecommunications networks for advertising purposes; electronic transmission and streaming of data and audiovideoaudiovisualdigital media content
Class 42
Providing temporary use of non-downloadable computer software to createdevelop and modify video and media contentdata and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertisingmarketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managingtracking and evaluating media planningmedia buying; software development for advertisingmarketingconsumer relationship management and related applications; providing a website featuring technology that enables users to uploadencode and distribute video advertisements and non-video advertisements; designdevelopment and installation of software for placing advertisements on computerstabletssmartphonestelevisions and connected devices; computer servicescreating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate advertising placementsthat tracks and reports on advertisements and marketing effortsthat provides analyticspredictive analyticsoptimization strategiesverification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internetmobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from displayvideolead generation advertisements; providing temporary use of non-downloadable software for creationmanagementanalysis of advertising campaigns and creativedirect buying and selling of advertising spacepurchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessingviewingsearchingprovidingsubmittingreceivingcollectingcompilingcreatingmanagingtransferringstoringtrackingreportinganalyzingextractingdistributingautomatingprocessingcollaborating onpublishing dataimagesdocumentsinformation relating to advertisingadvertisementsbusiness intelligenceconsumer relationshipmarketingdata analyticspredictive analyticsdata flowworkflowconsumer activityconsumer experience; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessingviewingsearchingprovidingsubmittingreceivingcollectingcompilingcreatingmanagingtransferringstoringtrackingreportinganalyzingextractingdistributingautomatingprocessingcollaborating onpublishing dataimagesdocumentsinformation relating to advertisingadvertisementsbusiness intelligenceconsumer relationshipmarketingdata analyticspredictive analyticsdata flowworkflowconsumer activityconsumer experience; providing temporary use of non-downloadable software for buyingsellingoffering for salerenting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buyingsellingoffering for salerenting advertisements and advertising space; providing temporary use of non-downloadable software for the creationexecutionanalysisoptimization of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creationexecutionanalysisoptimization of advertising and advertising campaigns; providing temporary use of non-downloadable software for collectinganalyzingoptimizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collectinganalyzingoptimizing the value and return on investment of advertising and advertisements; software as a service (SAAS) services featuring software for electronic collectionmonitoringanalysis of consumer interactions with connected devicesconsumer interactions with advertisementstheir locationinternet trafficinterestspurchasing habitsproduct viewing habitsadvertisement engagement habitsdemographicsclick-through advertisement engagementpurchasinglifestyle preferencesbehavioras well as audience insights and audience segmentation; software as a service (SAAS) services featuring software for electronic collectionmonitoringanalysis of connected device interactions with advertisementsdevice locationinternet trafficuser interests based on advertisement engagementuser purchasing habitsuser product viewing habitsuser advertisement engagement habitsuser demographicsuser click-through advertisement engagementuser purchasinguser lifestyle preferencesuser behavioras well as user audience insights and audience segmentation; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placementsthat tracks and reports on advertisements and marketing efforts of its users and othersthat provides analyticspredictive analyticsoptimization strategiesverification and quality metrics related to advertising on the Interneton websitesin mobile and computer applicationson connected devices; software as a service (SAAS) services featuring computer software platforms for use in internetmobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from displayvideolead generation advertisements on their networks; electronic storage of electronic mediaimagestextdigital video filesaudio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer or device receiving the content; providing temporary use of non-downloadable software using artificial intelligence for machine learning; providing temporary use of non-downloadable software for autonomous advertising; providing ad verification servicesproviding quality assurance services in the field of advertisements and monitoring advertisements for quality control purposes
Publications
History of USPTO decisions and trademark events.
35 publications found
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
03/31/2026
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/31/2026
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/31/2026
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
03/31/2026
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
03/31/2026
NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
12/02/2025
R.PR
REGISTERED-PRINCIPAL REGISTER
12/02/2025
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
10/14/2025
PUBO
PUBLISHED FOR OPPOSITION
10/14/2025
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
10/08/2025
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
09/12/2025
IUAA
USE AMENDMENT ACCEPTED
09/12/2025
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
09/11/2025
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
09/10/2025
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
09/10/2025
XELG
APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
06/10/2025
XELR
APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
06/10/2025
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
03/10/2025
GNRT
NON-FINAL ACTION E-MAILED
03/10/2025
CNRT
NON-FINAL ACTION WRITTEN
03/10/2025
AUPC
AMENDMENT TO USE PROCESSING COMPLETE
03/07/2025
IUAF
USE AMENDMENT FILED
03/07/2025
EAAU
TEAS AMENDMENT OF USE RECEIVED
03/06/2025
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
03/06/2025
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
03/06/2025
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
03/06/2025
XELG
APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
12/06/2024
XELR
APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
12/06/2024
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
09/06/2024
GNRT
NON-FINAL ACTION E-MAILED
09/06/2024
CNRT
NON-FINAL ACTION WRITTEN
09/06/2024
DOCK
ASSIGNED TO EXAMINER
09/04/2024
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
06/09/2024
NWAP
NEW APPLICATION ENTERED
02/09/2024
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