BETTER MADE SPECIAL SINCE 1930 NEW ERA RESTAURANT STYLE

Mark description

The mark consists of the wording "BETTER MADE SPECIAL SINCE 1930 NEW ERA RESTAURANT STYLE" and a design. The wording "BETTER MADE SPECIAL" is superimposed on a shield design. The wording "BETTER MADE SPECIAL" is displayed in the middle of the mark, with "BETTER MADE" in white stylized font, and "SPECIAL" in blue stylized font, displayed against a shaded shield design featuring an inner line around the perimeter thereof. Most of the shield design is red, with yellow and white outlining. A design of the upper portion of a stylized woman wearing a bonnet and dress appears above the shield in the colors red, blue, yellow and white, and the stylized wording "SINCE 1930" appears below the shield in blue against a white background. Under the wording "BETTER MADE SPECIAL" are the capitalized words "NEW ERA" in large stylized yellow letters outlined in purple. Under the words "NEW ERA" are the capitalized words "RESTAURANT STYLE" in medium-sized, stylized green font. There is a stylized cactus design in green to the left and the right of the wording "BETTER MADE SPECIAL". There are depictions of the outlines of small mountains, rock formations, brush and cacti around the green cacti, the foregoing depicted in brown and green. The top two thirds of the mark depicts a desert sky transitioning in color downward from dark purple at the top to light purple to red to orange to yellow. At the very bottom of the mark is a partial depiction of tortilla chips in yellow.